Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Videos

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Most brands fail to build a self-sustaining customer community because they only reach out to their customers when they want something. Too many brands only connect when they need to push a specific product or offer- and then they stop talking to their customers. Not surprisingly, their community fades away and they find themselves in […]

Most brands fail to build a self-sustaining customer community because they only reach out to their customers when they want something. Too many brands only connect when they need to push a specific product or offer- and then they stop talking to their customers. Not surprisingly, their community fades away and they find themselves in …

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Here’s one of the most common reasons companies fail to keep growing after they achieve some success: They fail to take their employees with them. As your company reaches scale and an expanding base of employees becomes your front line, you must clearly communicate what the company stands for and provide the right social media …

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The future of profit is purpose. We say this often at We First, but this is something Steve Jobs understood so well, almost 20 years ago. Always a visionary, Jobs was already living in Marketing 3.0 where marketing is about meaning, values, and legacy. In this classic video, Jobs talks about his experience of how …

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“Nothing seems more obvious to me that a product or service only becomes a brand when it is imbued with profound values that translate into fact.” – Richard Branson, Founder of Virgin Group From F500s to startups, we see brands of all sizes and across all industries make the same critical mistake: They don’t know …

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With the ability for people to tune in and ask questions from all over the world, G+ Hangouts are a certainly a powerful social technology worth exploring for your brand and community building efforts. We recently kicked off the first in a series of G+ Hangouts we’ll be hosting throughout 2013, and our featured guests …

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http://www.youtube.com/watch?v=C_yg02dWvkQ I recently had the pleasure of chatting to Mark Woerde who’s great new book takes a deep dive into research that explains why social good is increasingly important to consumers around the world and therefore brands. Plus here is a link to Mark’s great slideshare presentation. SM: Hi, I’m Simon Mainwaring and I’m here …

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