Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Videos

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Cameron Sinclair founded the wonderful organization Architecture for Humanity that does so much meaningful work in distressed areas like Burma, New Orleans and now Haiti. What’s so exciting about their work is their commitment to emergency and long-term relief, their insistence and transparency and the insights Cameron provides as to how NGO’s and relief organizations […]

Cameron Sinclair founded the wonderful organization Architecture for Humanity that does so much meaningful work in distressed areas like Burma, New Orleans and now Haiti. What’s so exciting about their work is their commitment to emergency and long-term relief, their insistence and transparency and the insights Cameron provides as to how NGO’s and relief organizations …

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Few companies launched on twitter with more bang than ad.ly. As an in-stream advertising platform that enables users to publish content and be paid for it, their arrival attracted a lot of discussion and exponential success. Sean kindly shares what they’re up to now, their new analytics tools for publishers and their plans for the …

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This week I had the pleasure of sitting down with Jay Samit, CEO of SocialVibe, a cause-focused advertising platform that connects consumers with brands to drive social contribution. What’s so refreshing is they only ask consumers to direct their attention towards a brand’s advertising and that brand then contributes to a cause of the consumer …

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Right now Netflix is at the center of a war for eyeballs and distribution being fought out between Netflix, Blockbuster, cable companies, studios and, well, pretty much everybody. Just as online technology has transformed the music business and is transforming publishing, the film business is now undergoing massive change. It seems, as ever, “there can …

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I recently had the great privilege of speaking with Rishad Tobaccowala regarding the future of advertising and the role of social media. Rishad has been running Publicis Groupe’s innovation unit, Denuo, that focused on areas like social media, gaming and digital retail and is now taking a broader role across VivaKi whose units include Digitas, …

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This week I had the pleasure of sitting down with Joe Shands who has worked as Creative Director at Goodby Silverstein, San Francisco, Wieden & Kennedy, Portland, and TBWA\Chiat\Day, Los Angeles, creating truly memorable advertising campaigns. You can see a some of his work below.

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