Davis Smith, the serial entrepreneur who cofounded the outdoor gear and apparel brand Cotopaxi with Wharton Business School buddy Stephan Jacob, and outdoor industry veteran CJ Whittaker seven years ago, had an idea that one could use a powerful company purpose to attract talent and continuously better the brand community. “Having a strong and authentic […]
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While visiting the Global Goals House at the Cannes Lion ad festival, We First Founder & CEO Simon Mainwaring sat down with photographer Tom Lindboe, a frequent collaborator with socially responsible companies, to discuss how purpose can unlock unexpected, inspiring creative campaigns for brands.
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Each year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services. Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader, which involved interviewing […]
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We live in extraordinary times. Culture is being shaped by popular movements fueled by social media and smart phones. Marketing is increasingly taking the form of advocacy and activism. Employees, consumers and citizens are leading movements to defend the values they care about and to champion changes they want to see in their lifetimes. Together, […]
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Some of the world’s biggest brands — Walmart, Unilever, Nike, Apple, Heineken and more — have committed to reducing corporate greenhouse gas emissions. While setting targets and cleaning up internal operations are necessary steps in the right direction, true global sustainability isn’t something a single brand can achieve on its own. What’s more, taking on […]
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Conscious Capitalism, Inc. is a nonprofit organization dedicated to cultivating the practice of conscious business, entrepreneurship, and philanthropy. The Conscious Capitalism Chapter of Los Angeles serves as a valuable resource to local businesses as it celebrates and supports purpose-driven professionals seeking to better their community and the world as a whole. One way that CC-LA […]
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