http://youtu.be/PeX3H7wJkt4 I was so thrilled when Robert Tercek kindly agreed to speak at the We First seminar. His talk was inspiring, confronting, educational, and rousing in equal measure. Everyone loved it and got so much out of it. For those that missed the We First Social Branding Seminar, Robert has kindly let us share it […]
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http://youtu.be/B062rImllJo I am a huge champion of brands supporting non-profits because both parties benefit so handsomely. For brands, the goodwill, loyalty and profit this inspires is invaluable in a marketplace where companies must prove themselves to be more meaningful to their customers’ lives. Meanwhile non-profits get the support they so richly deserve and critical exposure […]
Read MoreThis is an important film and I hope you share it. It is unconscionable as a father and a man that children are subjected to such unspeakable treatment. It’s also a chance for us to help just by sharing this film. By making Joseph Kony famous for his actions. By using the tools we enjoy […]
Read MoreSimon Mainwaring: On Engagement in the Social Marketplace from Let Go & Lead on Vimeo. I recently had the privilege of being included in Gagen MacDonald’s fantastic ‘Let Go & Lead’ project and the interview just came out so I wanted to share it with you. ‘Let Go & Lead’ is a project to explore […]
Read MoreThere is a growing number of brand doing social impact work in alignment with their core values in the hope of earning goodwill, loyalty and profits for their company. The Mutual takes that one step further but allowing brands to reward customers for doing good to support the environment. Here’s how it works. The Mutual, […]
Read MoreThe We First Social Branding Seminar was great fun and a huge success. We had the pleasure of spending two days in the rooftop ballroom with over 140 brands including folks from Coca-Cola, Disney, AOL/HuffPo, and TOMS. In so doing the sponsors, attendees and We First we able to support over 40 non-profits to be […]
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