One exciting trend to emerge from the fallout out of the tragic global economic meltdown is a heightened awareness of our connectivity in both the offline and online worlds. In addition, a heightened awareness of the challenges we face thanks to access to information on the Internet and our increased ability to share it through […]
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http://www.youtube.com/watch?v=q8xd0wV6Peo SM: Hi I’m Simon Mainwaring, and I’m here at the Flagship store of Patagonia HQ in Ventura, California. I have a special guest here today: Rick Ridgeway, who is the VP for Environmental Initiatives. I’m super excited to talk to him about a new project that he just announced that is potentially transformative for […]
Read Morehttp://www.youtube.com/watch?v=VenVRs_Gywk Yesterday I had the real pleasure of visiting Patagonia HQ in Ventura, California. It’s a brand that I, and many others, have admired for so long because of the powerful alignment between their core values and how they run their business and make their products. To better understand how they achieve this, I asked […]
Read MoreThis morning charity: water launched their newest video, a 3-minute animation showing how Water Changes Everything. It’s both a demonstration of powerful storytelling around the critical issue of clean water for millions of people, and an inspiring example of how we can use social media to rally support for a cause by building a community […]
Read MoreThis week Apple employees joined the ‘It Gets Better’ campaign in support of gay, lesbian and transgender rights. The campaign got started last year after college student Tyler Clementi jumped to his death from the George Washington Bridge after his roommate used a Webcam to film and broadcast Clementi’s sexual encounter with another man. In […]
Read MoreI’ve written in the past about the great relief efforts of Zynga to aid the earthquake victims in Haiti. At the time I saw this as a powerful demonstration of what could become a consistent and transformative force for positive change in our world. In the shadow of the tragic consequences of the tsunami in […]
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