Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

We First

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It’s always fun to review the year and see which stories resonated most. Taken together they represent a landscape of the community’s focus and what will shape 2014. Here are the Top Ten posts of 2013 from the We First blog and we’re excited and committed to provide insights that support your brand and its […]

It’s always fun to review the year and see which stories resonated most. Taken together they represent a landscape of the community’s focus and what will shape 2014. Here are the Top Ten posts of 2013 from the We First blog and we’re excited and committed to provide insights that support your brand and its …

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We hope you enjoyed last week’s Free Training Tuesday video all about the key technology trends that are reshaping brand engagement as we know it. In today’s video, Customer Activism, you’ll see that companies are now in a dynamic dialogue around accountability with their customers and how quickly an angered community can inflict devastating damage to your reputation, stock price, and sales, …

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Bring up the topic of failure, and most people steer the conversation back to success. But not Starbucks environmental impact director Jim Hanna, who challenged corporations and nonprofits to be “hyper-transparent” about their social impact in a speech at the We First Social Branding Seminar in Los Angeles last week. “Hyper-transparency is a must. It’s not something we …

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As originally published in Forbes One of the most costly consequences of doing business in such a crowded, noisy and fragmented marketplace is that it’s almost impossible to keep track of the big picture. Specifically, it’s extremely difficult to identify where the market is headed and how those changes will positively or negatively affect you …

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With all the competition for our time and resources these days, it’s important to be clear about what makes the We First social branding event so special. So please use promo code: INFOGRAPHIC to save 25% on remaining seats and here are your top ten reasons to spend two days together on September 24th and 25th …

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