Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

We First

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It’s hard to believe but We First is officially 2 years old this week! We want to give everyone a chance to celebrate with us, so read on for a special gift and invitation below… The We First book came out on June 7th 2011, hit the New York Times bestseller lists on June 14th, […]

It’s hard to believe but We First is officially 2 years old this week! We want to give everyone a chance to celebrate with us, so read on for a special gift and invitation below… The We First book came out on June 7th 2011, hit the New York Times bestseller lists on June 14th, …

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Early-bird registration for the 2013 We First Social Branding Seminar ends today and we promise that our second annual Seminar will be unlike any other conference you’ve attended. The 2013 Seminar is designed to help business leaders tell the story of the good work they’re doing in ways that build their company’s reputation, bottom line, and …

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We’re pleased to announce that early-bird tickets are now on sale for our 2nd annual We First Social Branding Seminar. As the only event focused on the intersection of corporate purpose and social marketing, the 2013 Seminar is designed to help business leaders tell the story of the good work they’re doing in ways that …

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I wanted to share some insights from a recent interview I did for Speaker magazine about how to develop effective branding strategies and enhance engagement by focusing on “we.” We First has helped many organizations — from Global 500 companies to nonprofits — to effectively pursue “the art of inspiring customers to champion your brand.” …

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Last week I had the privilege of speaking at Sustainable Brands Istanbul, and I wanted to share some of the insights from the event. We heard several fascinating presentations from speakers such as Marc Mathieu at Unilever (lower image) and Christiaan Maats, the founder of OATS shoes that both highlighted how sustainability has become a …

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Last year I shared a sample social contract between a brand and its customers as a demonstration of how a company builds a community around shared values and a common purpose, the goal being to not only build a better world but to inspire customers to help build your business with you. In addition, I …

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