I recently had the pleasure of speaking at the iStrategy Conference in Melbourne. The day was special for three very important reasons. First, it was great to be included in the conference. Second, it was the first time I ever spoke in Australia since We First, the book, came out. Third, my mum (Australian spelling) […]
Read MoreWe First
I noticed the article by Rance Crain in Forbes this week in which he questioned whether the end of purpose driven ad is nigh because “none of it worked.” While Crain lays out the case “for” and “against” I would like to add some thoughts to the debate. First, there is an implicit presumption that […]
Read MoreI thought this was a great collection of social media principles to live by when it comes to engaging your community and motivating them to work with your brand to fulfill a common purpose. I also wanted to add a few of my own and please feel free to add more in your comments. 1. […]
Read MoreAs We First moves into its new offices in heart of Silicon Beach in Venice, California, I wanted to share perhaps the most important item in the new space. These are the We First Values, Beliefs and Manifesto mounted on the wall. It’s amazing how important these things are to remind us what we are […]
Read Morehttp://youtu.be/AMpZ0TGjbWE While the ‘Best Superbowl ad’ will always be a subjective exercise, to me there was one clear winner this year and here’s ten reasons why: 1. It was memorable for three powerful reasons. First, the repetition of the phrase “So God made a farmer.” Second, Paul Harvey’s evocative narration. Third, stylistically it cut through its […]
Read MoreTBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement and loyalty with Millennials. Millennials have always been a darling of brands due to their disposal income, tech savviness and appetite for all things new, but […]
Read More