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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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January 3, 2013 by Simon Mainwaring

Over the holidays I came across this wonderful non-profit initiative that screamed out a for-profit partner. Called ‘Pack For A Purpose,’ the concept is simple. If you are traveling to a remote part of the world whose population that has many needs, allocate part of your packing to solving one of those problems. For instance, pack […]

Over the holidays I came across this wonderful non-profit initiative that screamed out a for-profit partner. Called ‘Pack For A Purpose,’ the concept is simple. If you are traveling to a remote part of the world whose population that has many needs, allocate part of your packing to solving one of those problems. For instance, pack …

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Filed Under: Brands, Causes, Purpose, We First Tagged With: branding, Causes, purpose

December 28, 2012 by Simon Mainwaring

The sun is finally setting on the year and I wanted to thank everyone for their support of the We First blog. These are the ten most popular posts of the year so I thought they would be of interest in case you missed any. It’s always enlightening to see which posts resonates most with …

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Filed Under: Advertising, Brands, Consumers, Future, Social, We First Tagged With: branding, Future, Social media

November 29, 2012 by Simon Mainwaring

As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they do a lot of important unconscious work over the holiday break. Its so rare these days …

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Filed Under: Advertising, Brands, Consumers, Future, Mobile, Purpose, Social, We First Tagged With: mobile, social branding, Social media

November 27, 2012 by Simon Mainwaring

#GivingTuesday is more than just a day for individuals to give thanks and ask others to do the same. It’s a time for companies to step up and really put their shoulders behind their core values and the communities on which their own well-being depends. In a world of media-savvy and hyper-connected consumers, brands that …

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Filed Under: Brands, Capitalism, Causes, Future, Purpose, Social, We First Tagged With: #GivingTuesday, Philanthropy, Social media

November 26, 2012 by Simon Mainwaring

I hope everyone had an amazing Thanksgiving! I had a fantastic time in Australia with my Mum. So this morning I just caught up with a bunch of emails and requests from folks saying they missed the Social Branding Blueprint special offer because they were away for Thanksgiving. So to be fair we’re making the …

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Filed Under: Advertising, Brands, Future, Mobile, Purpose, Social, We First Tagged With: social branding, Social media, We First

November 19, 2012 by Simon Mainwaring

Since 2011 much has been written about the role of social media in the rise of citizen activism around the globe especially during the Arab Spring revolutions that swept through the Arab States and tragically continues today in Syria. Domestic activism followed shortly after starting in the United States with the #occupywallstreet movement that spread …

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Filed Under: Brands, Consumers, Future, Purpose, Social, We First Tagged With: branding, Future, Social media, We First

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