Over the holidays I came across this wonderful non-profit initiative that screamed out a for-profit partner. Called ‘Pack For A Purpose,’ the concept is simple. If you are traveling to a remote part of the world whose population that has many needs, allocate part of your packing to solving one of those problems. For instance, pack […]
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The sun is finally setting on the year and I wanted to thank everyone for their support of the We First blog. These are the ten most popular posts of the year so I thought they would be of interest in case you missed any. It’s always enlightening to see which posts resonates most with […]
Read MoreAs we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they do a lot of important unconscious work over the holiday break. Its so rare these days […]
Read More#GivingTuesday is more than just a day for individuals to give thanks and ask others to do the same. It’s a time for companies to step up and really put their shoulders behind their core values and the communities on which their own well-being depends. In a world of media-savvy and hyper-connected consumers, brands that […]
Read MoreI hope everyone had an amazing Thanksgiving! I had a fantastic time in Australia with my Mum. So this morning I just caught up with a bunch of emails and requests from folks saying they missed the Social Branding Blueprint special offer because they were away for Thanksgiving. So to be fair we’re making the […]
Read MoreSince 2011 much has been written about the role of social media in the rise of citizen activism around the globe especially during the Arab Spring revolutions that swept through the Arab States and tragically continues today in Syria. Domestic activism followed shortly after starting in the United States with the #occupywallstreet movement that spread […]
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