Each year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services. Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader, which involved interviewing some SAP customers and sharing the stories of how purpose can come to life in their customers’ brands.

As a recap of that experience and to share thinking that is a value to your brand, here are two videos from SAP’s Forward Thinkers platform that was shot at SAPPHIRE. The first is focused on the business case for companies becoming a force for good and how purpose can be leveraged to ensure your brand has relevance and resonance with your customers and the world at large.

The second video addressed the question: what does it mean to be a purposeful brand and how should it show up in you daily practices? For many, purpose can come across as an abstract or academic idea when, in contrast, it must be seen as a north star that informs all departments and functional roles inside a company to unlock value — both in terms of employee engagement & productivity and in terms of customer & consumer sales.

These videos are Part 1 of a series that were done for the Forward Thinkers platform. Look out for Part 2 next week!