There were many great strides made this year in terms of business as a force for good. Whether it’s the COP21 agreement between 200+ nations around climate change, the U.N.’s Sustainable Development Goals or the rise of new philanthropy spearheaded by Mark Zuckerberg and Howard Buffett Jr. Business as a force for change is gaining momentum at a time that it’s needed most. Only when brands choose to work together to address the social crises that affect us all, will we be able to meet the challenges we face with equal force. As such, it’s important to celebrate each step – however small – in that direction, as they all serve as permission slips for more companies, start-ups and entrepreneurs to do the same. With this in mind here’s a look back at the top ten posts of 2015 that explored this growing trend.

At We First we are enormously grateful for the engagement, interaction and sharing that our community provided this year. It was an exciting year with new clients, new teams most and new offices, and most importantly, more opportunities to work with brands to make a meaningful difference to others’ lives.

How and Why Brands Inspire, Shape Culture and Shift Consumer Behavior

Purpose is the New Black Friday

How Brands Collaborate to Tackle our Most Pressing Global Crises.

Top Insights from the 2015 We First Brand Leadership Summit

The Role of Purpose in Driving Trust and Innovation

Brand Building Secrets that Drive Community Engagement and Community Architecture

3 Key Strategies for How Companies Engage Customers Around Brand Stories

The Secrets to Engaging Millennial Employees and Consumers

Inspire your Customers to Share your Brand Story with these Ten Traits

Top Ten Reasons to Leverage Purpose to Build your Brand

As we now look towards 2016, we wish you a healthy, happy and successful new year from the whole team at We First.