We First is the belief that we must use business to look after others as well as we care for ourselves. It stands in contrast to the Me First thinking that allows business to serve the interests of too few, to damage our planet, and to risk the well-being of future generations. It is a mindset for how we live our lives, how we do business, and how we overcome the challenges our world faces and create a better future for all. Stay tuned for more #simononbrand by visiting our YouTube Channel Here.