Today is launch Day for We First. I am so proud to be a part of the conversation that is allowing brands and consumers to make a bigger positive impact on the world and to find greater fulfillment themselves.

This launch film is the ultimate expression of We First. It was made possible by the generosity of time, skill and spirit of the whole team that works with me and the following amazing people:

Written and performed by Sekou Andrews (http://www.sekouworld.com).

Design and animation by Troika (http://www.troika.tv).

Original music and sound design by Machine Head (http://www.machinehead.com).

Please share this video as widely as you can with everyone so we can shift the business conversation towards positive, purposeful engagement that also drive profit.

I would love you to order your copy of We First today. Plus order a copy for a colleague or boss that wants or needs to understand how to use social media to build their business and positive impact. Share it with a grad student who wants to get into business and build a better world. Share it with Moms and Millennials wondering how to use their daily lives to make a difference.

This launch truly is a community effort and thank you to everyone. And please share this video so we can start making a difference together.