LEAD WITH WE reveals how brands survive in a crisis, thrive in a fast changing market, and accelerate growth in a challenging future.
Discover how the world's top companies and entrepreneurs are driving growth and impact that employees and customers now demand. What worked, what didn't and what you need to do to get everyone to build your business.
Your host, Simon Mainwaring, CEO of We First and New York Times bestselling author, dives deep with CEOs and CMOs to reveal the mindset and actions that put them ahead of the competition.
Whether you're a start-up, high growth company or large corporation, you'll learn how to build your reputation, increase employee productivity, and inspire customers to promote your brand. Engaging, entertaining and actionable, this is your chance to listen in and learn a lot about how business does well and does good.
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Latest Episodes
Making Modern Slavery History: Joanna Ewart-James, Co-founder & Executive Director of Freedom United
February 14, 2023
It’s a crisis many of us never imagined could exist in our lifetimes: modern slavery. But the unconscionable issue of forced labor is something that everyone can help tackle head-on. Joanna Ewert-James is executive director and co-founder for Freedom United, the world’s largest community dedicated to ending human trafficking and slavery. In this episode she shines a light on the unseen facets of modern slavery in business, what we can do to address it, and how together we can make progress to expose and end modern slavery through the company and industry-wide collaboration.
Climate Solutions out of Thin Air: Gregory Constantine, CEO of Air Company
February 7, 2023
Turning the air we breathe– and the carbon dioxide we produce– into products that enhance our daily lives. It’s not only possible but happening right before our eyes. Gregory Constantine is co-founder and CEO of Air Company, a technology, engineering, and design company that has developed a new process to turn carbon dioxide into value-added products, with a goal of demonstrating to the world that there is limitless potential in technology, and that it should be accessible to all. In this episode, he shares how to launch and scale a truly disruptive and purposeful company with multiple product lines and how to leverage that purpose to win investors, employees, and customers, and a brighter future.
Katia Sol
February 3, 2023
View Other Episodes Dr. Katia Sol January 31, 2023 The way we think about leadership is changing, both on a personal level and in the context of business growth and development. For a business to succeed, especially in the digital era, the conversations around what it means to lead must evolve with the changing […]
Taryn Bird
January 24, 2023
View Other Episodes Meeting the Moment for Mental Wellness: Taryn Bird, Senior Director of Social Impact, Kate Spade New York January 24, 2023 Mental health and wellness has never been more top of mind. The global toll of the Covid-19 pandemic peeled back the layers on long-held stoicism, unearthing a growing crisis not only […]
Alison Whritenour
January 17, 2023
View Other Episodes Sustaining a Healthier Future: Alison Writenour, CEO of Seventh Generation January 17, 2023 Alison Writenour is CEO of Seventh Generation, a homecare products company that became a household name selling eco-friendly cleaning, paper, and personal care items with a focus on sustainability and the conservation of natural resources in both product […]
Sally Uren
December 20, 2022
View Other Episodes Making Sure Waste Management Isn’t A Wasted Opportunity: Tom Szaky, CEO Of Terracycle November 15, 2022 Waste is one of the most dire and distressing issues we face today both for our own lives and for the planet. Tom Szaky is the founder and CEO of TerraCycle, a global leader in […]Meet Your Host
Simon Mainwaring is the founder and CEO of We First, a strategic consultancy that accelerates growth and impact for purpose-driven brands. He is a member of the Advisory Council of Conscious Capitalism LA, the Advisory Board of Sustainable Brands, The Forbes Business Council, and a Fellow of the Royal Society of Arts in London.
Simon was a finalist for Global Australian of the Year in 2015 and interim CMO at TOMS, received the MAKE CHANGE, ‘Conscious Leadership’ Award for 2016, a finalist for the Conscious Company Leadership Awards in 2017, and a Real Leaders Top 100 Visionary Leader in 2018. His company We First was included in Real Leaders list for the Top 100 Impact Companies in the United States for 2018 and a We First was a B Corps ‘Best for The World’ Honoree in 2019. He is a Jury Member of PRWeek’s ‘Purpose Awards’ in 2020 and a Jury Member at the Cannes Lions Festival for the Sustainable Development Goals in 2021.
Simon’s book, We First: How brands and consumers use social media to build a better world is a New York Times, Wall Street Journal, and Amazon bestseller. It was named an Amazon Top Ten Business Book, 800CEORead Top Five Marketing Book, strategy+business named it the Best Business Marketing Book of the Year, and Sustainable Brands listed We First as one of their Top Sustainability Books of the decade. It has been translated into Russian, Chinese, Taiwanese and Korean. Simon also writes of the popular ‘Purpose At Work’ blog in Forbes.
Simon is a sought after international speaker with engagements including the Cannes International Advertising Festival, Royal Society of Arts, SXSW, TEDxSF, NAB, Promaxbda, Conscious Capitalism, Necker Island with Sir Richard Branson, Aspen Institute, Sustainable Brands, SOCAP, 3BL, Social Good Summit, National Speakers Association, 1440 Multiversity, National Press Club, Harvard, USC, UCLA and the United Nations Foundation. He has delivered keynotes at Google, Coca-Cola, General Motors, VF, Samsung, VSP Global, Toyota, SAP, Gucci, JP Morgan Chase, Timberland, VW Group, the NHL, and Patagonia. He has presented at the Harvard Business School Association, UCLA, USC, University of Oregon and University of Chicago. He was interim CMO at TOMS, voted a Top 5 Marketing Speaker by speaking.com for 5 years in a row and featured on the cover of the National Speaker’s Magazine.
Prior to starting We First Simon spent 15 years as an award-winning writer, Creative Director, and Worldwide Creative Director at many of the world’s top creative advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy working on brands such a Nike, Coca-Cola, Toyota, and Motorola, as well as consulting on dozens of F500 brands for leading advertising, production, and digital companies. He was the writer on the U.S. launch of the first three generations of the Toyota Prius, the largest national service campaign for the Entertainment Industry Foundation that brought together all four major TV networks for the first time in U.S. television history, and multiple award-winning campaigns for Nike. He has received over 60 awards at major advertising festivals including the Cannes Advertising Festival (Europe), the One Show (U.S.), the Clio’s (U.S.), the Kelly Awards (U.S), British Design & Art Direction Awards (U.K.), and AWARD (Australia), among others.
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