Posts

April 25, 2011

Patagonia: How a brand remakes an industry and our world (Part 2)

April 25, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=q8xd0wV6Peo SM: Hi I’m Simon Mainwaring, and I’m here at the Flagship store of Patagonia HQ in Ventura, California. I have a special guest here today: Rick Ridgeway, who is the VP for Environmental Initiatives. I’m super excited to talk to him about a new project that he just announced that is potentially transformative for […]

April 22, 2011

Patagonia: The power of brand transparency (Part 1)

April 22, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=VenVRs_Gywk Yesterday I had the real pleasure of visiting Patagonia HQ in Ventura, California. It’s a brand that I, and many others, have admired for so long because of the powerful alignment between their core values and how they run their business and make their products. To better understand how they achieve this, I asked …

April 20, 2011

Water Changes Everything: now it’s your turn

April 20, 2011 by Simon Mainwaring

This morning charity: water launched their newest video, a 3-minute animation showing how Water Changes Everything. It’s both a demonstration of powerful storytelling around the critical issue of clean water for millions of people, and an inspiring example of how we can use social media to rally support for a cause by building a community …

April 17, 2011

Apple: How brands, customers & society benefit when a company shows what it stands for

April 17, 2011 by Simon Mainwaring

This week Apple employees joined the ‘It Gets Better’ campaign in support of gay, lesbian and transgender rights. The campaign got started last year after college student Tyler Clementi jumped to his death from the George Washington Bridge after his roommate used a Webcam to film and broadcast Clementi’s sexual encounter with another man. In …

April 14, 2011

Broadcastr: Social media as unlimited soundscape

April 14, 2011 by Simon Mainwaring

httpv://www.youtube.com/watch?v=HXsZYCokL7k At SXSW this year I had the opportunity to talk to Brian Lindenbaum who, with has brother Scott, has launched some very exciting audio technology that has enormous potential for brands, non-profits and individual alike. Here’s how he explained Broadcastr. SM: Broadcastr allows you to geo tag sound anywhere you are which has enormous …

April 12, 2011

Zynga: How the virtual world can save the real world

April 12, 2011 by Simon Mainwaring

I’ve written in the past about the great relief efforts of Zynga to aid the earthquake victims in Haiti. At the time I saw this as a powerful demonstration of what could become a consistent and transformative force for positive change in our world. In the shadow of the tragic consequences of the tsunami in …