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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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April 11, 2011

Curation Nation: How to turn information overload to your advantage

April 11, 2011 by Simon Mainwaring

There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans and followers.  This necessitates the need to filter through all that information and to decide for ourselves where to put our attention. As Stephen Rosenbaum outlines […]

There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans and followers.  This necessitates the need to filter through all that information and to decide for ourselves where to put our attention. As Stephen Rosenbaum outlines …

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Filed Under: Advertising, Brands, Conferences, Future, Social Tagged With: branding, Community, Curation Nation

 
April 7, 2011

Stephen Johnson: Building community using social technology

April 7, 2011 by Simon Mainwaring

httpv://www.youtube.com/watch?v=e5sJQJYknsc As part of We First thinking, I have championed the use of social technology to scale positive chnage. a shift in the way brands and their communities relate. I had the pleasure of speaking to Stephen Johnson at SXSW about exactly how they are using a community engine to do just that. Here’s some …

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Filed Under: Advertising, Causes, Community, Consumers, Future, Social, Values, We First Tagged With: branding, Causes, Community, Social media

 
April 5, 2011

Why our ability to believe precedes our capacity to achieve

April 5, 2011 by Simon Mainwaring

Today I wanted to share with you a new book by Tim Sanders called Today We Are Rich.  I first heard about Tim when he wrote his New York Times bestselling book, Love is the Killer App.  Since then, I’ve known him to be an inspiring business leader and author and his latest book is …

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Filed Under: Books, Consumers, Leadership, Purpose, Values Tagged With: books, confidence, Tim Sanders

 
April 3, 2011

Why caring for your customers is good for business

April 3, 2011 by Simon Mainwaring

I wanted to share with you an inspiring example of how a corporation is reaching out to its customers in a meaningful way. The brand in question is called Panera Cares Café. As you walk inside the store, everything looks exactly the same as every one of the other Panera Bread restaurants across the United …

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Filed Under: Brands, Capitalism, Community, Future, Leadership, We First Tagged With: Brands, Community, We First

 
March 30, 2011

Valeria Maltoni: How brands talk to customers so they listen

March 30, 2011 by Simon Mainwaring

httpv://www.youtube.com/watch?v=GjCRcdK9AkA I recently had the pleasure of catching up with a blogger I greatly admire, Valerie Maltoni (@conversationage), and she shared some of her invaluable insights into effective social strategy and the art of conversation between brands and consumers. SM: Valeria, can you explain to us what you do in and around the art of …

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Filed Under: Brands, Community, Social, We First Tagged With: Brands, Consumers, Social media

 
March 29, 2011

Is social media the web’s weapon against war

March 29, 2011 by Simon Mainwaring

httpv://www.youtube.com/watch?v=x3VoyjUP8hg At a time of so much unrest in the Arab world from Yemen, to Egypt, to Saudi Arabia, to Qatar, to Syria, to Bahrain, and to Libya, I wanted to share this short video by war photographer, James Nachtway. What he says about photography applies equally well to social or citizen media, in that …

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Filed Under: Causes, Future, Social, Thinking Tagged With: Community, Social media

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