Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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March 15, 2011

Rainn Wilson, ‘Super’ and the power of social media

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httpv://www.youtube.com/watch?v=88C5hHSrN7I A couple of nights ago I had the chance to watch Randi Zuckerberg interview Rainn Wilson and James Gunn at the Mashable House event at SXSW conference in Austin, Texas (apologies for the sound being a little low). Wilson and Gunn talked about their upcoming movie ‘Super’. Hilarious it was but the interview was […]

httpv://www.youtube.com/watch?v=88C5hHSrN7I A couple of nights ago I had the chance to watch Randi Zuckerberg interview Rainn Wilson and James Gunn at the Mashable House event at SXSW conference in Austin, Texas (apologies for the sound being a little low). Wilson and Gunn talked about their upcoming movie ‘Super’. Hilarious it was but the interview was …

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March 13, 2011

SXSW: Do ad agencies need to think like software companies?

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I sat in on the SXSW panel entitled ‘Do ad agencies need to think like software companies?’ This topic could not be more timely as brands and ad agencies find themselves increasingly caught in the squeeze between storytelling and technology demands. On the panel were Allison Mooney (Google), Ben Malbon (Google), Matt Galligan (SimpleGEO), Rick …

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March 10, 2011

SXSW: Where social conversations drive innovation

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I’ll be at SXSW starting tomorrow and I’m excited for several reasons. Firstly, there are so many great presenters doing interesting presentations plus you get to physically meet a lot of people you only know through Twitter and Facebook. Yet equally important is a collision of thinking and conversations that are essential for new ideas …

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March 9, 2011

Thank You Economy: How brands re-humanize themselves to build communities

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This week I wanted to share Gary Vaynerchuck’s new book, Thank You Economy. In my mind, Gary’s book stands out for one important reason. When most brands consider engaging their customers using social media, they look to case studies and metrics to ensure the return on their investment will be worthwhile. Understandable, of course. Yet the …

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March 6, 2011

A new social contract between brands and consumers

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Many academics, authors and bloggers are taking a hard look at the practice of capitalism with a view to a more sustainable future that ensures prosperity for more people both here in the United States and around the developing world. This necessarily involves an examination of the private sector and the relationship between brands and …

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March 4, 2011

Why brands that do good must also do it well

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More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean ‘wrong’ in two senses.  Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. Let me explain. There is …

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