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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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March 27, 2011

Why storytelling and social media need each other to survive

March 27, 2011 by Simon Mainwaring

As the business marketplace continues to integrate social technology, it’s tempting to say that the arrival of social media is as revolutionary as the digital revolution was ten years ago. It’s also tempting to think that social media agencies will rob traditional media companies, whether they are advertising agencies or PR firms, of a large […]

As the business marketplace continues to integrate social technology, it’s tempting to say that the arrival of social media is as revolutionary as the digital revolution was ten years ago. It’s also tempting to think that social media agencies will rob traditional media companies, whether they are advertising agencies or PR firms, of a large …

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Filed Under: Advertising, Brands, Consumers, Future, Social Tagged With: Brands, Consumers, Social media, storytelling

 
March 24, 2011

AOL365: Why doing good work does wonders for a brand

March 24, 2011 by Simon Mainwaring

httpv://www.youtube.com/watch?v=P7I6Q3IbHac Last week at the SXSW conference in Austin, Texas,  I had the pleasure of meeting Blair Cobb, the Director of AOL Cause Marketing. Their new AOL365 program is exactly the type of for-profit and non-profit partnership that I describe in We First as a critical path to a more sustainable and prosperous future. Blair …

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Filed Under: Advertising, Brands, Causes, Future, Non-profits, Social, We First Tagged With: AOL. causes, Social media

 
March 22, 2011

charity: water on how brands benefit from non-profit partnerships and transparency

March 22, 2011 by Simon Mainwaring

httpv://www.youtube.com/watch?v=KlXwGq8cPzo Today, March 22nd, is World Water Day, an initiative that grew out of the 1992 United Nations Conference on Environment and Development (UNCED) in Rio. What better time to share some of the great work being done by charity: water, a non-profit that is not only reinventing the fundraising model but also offering unprecedented …

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Filed Under: Brands, Causes, Consumers, Social, Values Tagged With: charity water, Community, Social media

 
March 21, 2011

Network for Good: Providing digital and social tools for tsunami relief

March 21, 2011 by Simon Mainwaring

httpv://www.youtube.com/watch?v=hAf4507-cA0 SM: Hi I’m Simon Mainwaring and I’m here with Katya Andresen, who is the COO of Network For Good. She is doing a wonderful outreach on behalf of the victims of the Tsunami in Japan. Tell us about what NFG is doing in a fundraising capacity. KA: Network for Good makes it easy to …

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Filed Under: Causes, Community, Social, We First Tagged With: Causes, Network for Good, tsunami

 
March 18, 2011

SXSW: A user’s experience

March 18, 2011 by Simon Mainwaring

I just returned from the SXSW Interactive Conference in Austin, Texas, and it was quite an experience. As you can see from the photo above that I took at 3.45am on the final morning, the event was packed with people and energy. Last year was my first time there and I have to say that …

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Filed Under: Brands, Community, Conferences, Future, Social, Technology Tagged With: Future, mobile, SXSW, Technology

 
March 15, 2011

Rainn Wilson, ‘Super’ and the power of social media

March 15, 2011 by Simon Mainwaring

httpv://www.youtube.com/watch?v=88C5hHSrN7I A couple of nights ago I had the chance to watch Randi Zuckerberg interview Rainn Wilson and James Gunn at the Mashable House event at SXSW conference in Austin, Texas (apologies for the sound being a little low). Wilson and Gunn talked about their upcoming movie ‘Super’. Hilarious it was but the interview was …

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Filed Under: Brands, Future, Social Tagged With: Brands, Future, Social media

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