Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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December 20, 2010

How the ad industry sold itself in 2010

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The world looks very different today than a year ago and that is certainly true of the ad industry. At the end of 2009 the industry at large faced several challenges. Specifically, they had to restore their reputation in three ways: Trust: Consumers drew little distinction between the companies that precipitated the global economic meltdown […]

The world looks very different today than a year ago and that is certainly true of the ad industry. At the end of 2009 the industry at large faced several challenges. Specifically, they had to restore their reputation in three ways: Trust: Consumers drew little distinction between the companies that precipitated the global economic meltdown …

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December 16, 2010

The Coming Decade of Radical Transparency

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It is customary at this time of year to look back and reflect on the year that was. But this year is different. Not only was it the end of the first decade of the new Millennium, but it represents the full point at the end of a decade whose crie de coeur must be …

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December 14, 2010

Charlene Li on Social technology and Open Leadership: Part 2

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Building on Part 1 of my interview with Charlene Li (author of Groundswell and Open Leadership), here is Part Two in which we discuss the persistent issue of how you convince CEOs to use social media and what they can expect from doing it. SM: How do you answer people that just want to see the …

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December 12, 2010

Charlene Li on Social Technology and Open Leadership Part 1

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Last week I had the great pleasure of catching up with a social media thought leader I really admire, Charlene Li. Founder of the Altimeter Group and author of Groundswell and Open Leadership, she’s been educating and inspiring the business world to use social technologies since they first emerged. As we head in to 2011 …

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December 9, 2010

Going social with peace on Human Rights Day

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httpv://www.youtube.com/watch?v=hTlrSYbCbHE The Declaration of Human Rights portrayed in this video is what each of us hope for in life. Specifically, it is what the organisation Falling Whistles, founded by Sean Carasso, is working to bring to the people of the Congo. The Democratic Republic of Congo is home to the world’s deadliest war since WWII. Over …

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December 7, 2010

Big Citizenship: Where social media meets social activism (Part 2)

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This post continues on from Part 1 of my discussion with Alan Khazei, author of Big Citizenship, who explains the powerful role that citizens and social media have to play in creating change on the global stage. SM:  How do you see the dynamic between US-centric activism and global concerns playing out as smart phones …

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