Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
October 11, 2010

‘The Social Network’, Tiger Woods & why brand-bashing is good for everyone

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There’s been much discussion about what Mark Zuckerberg and Facebook employees thought of ‘The Social Network’. The picture it paints of their CEO isn’t pretty, and while its writer Aaron Sorkin admits its “total fiction”, the filmamkers know only too well how powerful storytelling penetrates the mind of pop culture. That’s why Mark Zuckberg should […]

There’s been much discussion about what Mark Zuckerberg and Facebook employees thought of ‘The Social Network’. The picture it paints of their CEO isn’t pretty, and while its writer Aaron Sorkin admits its “total fiction”, the filmamkers know only too well how powerful storytelling penetrates the mind of pop culture. That’s why Mark Zuckberg should …

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October 8, 2010

The Last Frontier of Social Media: Unborn Babies

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The Next Web wrote an intriguing post about the emerging trend of parents creating social profiles for their unborn children. This is not limited to parents that are social media devotees (guilty as charged!) In fact, a study published this week ago by Internet Security Firm AVG states 5% of babies under 2 have social …

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October 6, 2010

Cash registers that do more than give change – they create it

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httpv://www.youtube.com/watch?v=7ellTfDH0eg This video explains the latest in cash registers from Intel, but it also opens the door to the future of corporate social responsibility and consumer contributions. Companies, programs, platforms and apps like RED, Brand Karma, Good Guide and SocialVest, are already doing an amazing job of integrating living and giving but now let’s put …

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October 4, 2010

Social Media vs. Anti-Social CEO

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It’s difficult enough for CEOs to manage their companies and inspire their staff. Now they must add another role to that list – Chief Technology Adopter. For without the permission, leadership and example of a CEO, companies have almost no chance of building the online communities that will increasingly drive their profits in the future. …

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September 29, 2010

How crowdsourcing is changing business, advertising and cause marketing

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By now most of us are aware of various crowdsourcing campaigns being used to generate ideas, funds or support for a brand or cause. Pepsi’s Refresh Project, Mystarbucksidea.com and Dell’s Social Innovation Competition are three well-known examples. We are now witnessing a second generation of crowdsourcing efforts in which social entrepreneurs are reinventing their industries …

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September 27, 2010

What to do when good brands make bad things? Or bad brands do good?

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Pepsi makes brown sugar water that can contribute to obesity. Dove’s ‘Real beauty’ campaign was created by Unilever that also does the Axe campaign. Walmart has raised the bar on sustainability standards. In fact, almost every brand doing meaningful work can be accused of providing some product or service that can be harmful, and many so-called …

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