Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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September 23, 2010

IVOH: Media as an Agent of World Benefit

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Today I’m speaking at Images and Voices of Hope, a gathering at Peace Village in the Catskills. The mountains are breathtaking but so is the ambition of the conference. It’s true we live in challenging times. There are so many concurrent global crises, governments around the world riddled with debt and philanthropies are so stretched. […]

Today I’m speaking at Images and Voices of Hope, a gathering at Peace Village in the Catskills. The mountains are breathtaking but so is the ambition of the conference. It’s true we live in challenging times. There are so many concurrent global crises, governments around the world riddled with debt and philanthropies are so stretched. …

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September 22, 2010

Why brands need fan action, not fan acquisition

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As more brands embrace social media as a marketing strategy, many are racing to establish a sizable social footprint. For their marketers, that translates to creative briefs like, “How can you get me to a million Facebook fans fast?’ or “What bots can I use to fast-track my followers on twitter?” This inevitably begs the …

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September 19, 2010

There is no “Us” and “Them: How social media can forge cultural bridges

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httpv://www.youtube.com/watch?v=5s-_B2chN5w I recently had the great privilege of participating in a public forum on how media – including social media – can be used to forge cultural bridges. Our hosts, the Levantine Center, just released this video of the discussion, and in light of the continued debate over the proposed mosque five blocks from Ground …

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September 17, 2010

What happens when your appliances join the conversation

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I wanted to share a potentially transformative trend coming out of Japan. Last week Mixi, Japan’s largest social networking site, introduced two APIs – mixi PluginJ and mixi Graph APIsJ –  designed to let the third parties integrate their social web services and apps with Mixi. For example, Panasonic is developing a DVD recorder that allows you …

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September 14, 2010

Ford’s People Fleet: What integrating purpose and profit can buy you

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Starting September 13, Ford will be loaning 12 Ford Fiestas to 12 non-profits. Called the People Fleet project, its aim is to help the organizations save money and do their work. To apply organizations submit their mission statements and must perform services in the Health, Food & Shelter, Arts & Culture, Education, Environment and Transportation or Human Rights …

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September 13, 2010

Branded virtual goods and what good they can do

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As the New York Times reported last week, brands such as Volvo, H&M and MTV Networks are entering the virtual goods market. Virtual goods are non-physical products that people buy for use in online communities or games. They usually cost a dollar or two and might be a gift like a bouquet of flowers or …

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