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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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July 20, 2010

This is your chance to tell NASA where to go

July 20, 2010 by Simon Mainwaring

I’m a huge fan of NASA – always have been. And now, thanks to Scott Henderson of Rally the Cause, we all have the chance to tell them where to go next. You see, Scott has the great privilege of making a major presentation to them about their future as social entrepreneurs. Better yet, Scott […]

I’m a huge fan of NASA – always have been. And now, thanks to Scott Henderson of Rally the Cause, we all have the chance to tell them where to go next. You see, Scott has the great privilege of making a major presentation to them about their future as social entrepreneurs. Better yet, Scott …

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Filed Under: Causes, Creativity, Future, Technology Tagged With: NASA, Social Entrepreneurship

 
July 19, 2010

Top ten ways your ads can s(m)ell like the Old Spice ads

July 19, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=owGykVbfgUE&feature=PlayList&p=62A5785CD0D6474C&playnext_from=PL&playnext=1&index=2 There is no shortage of great posts written on the deserved and phenomenal success of the Old Spice social media campaign that followed their hilarious TV. But apart from a good laugh or ten, what can we get from this great demonstration of the marriage between traditional and social media. More importantly, what do we …

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Filed Under: Advertising, Brands, Community, Social, Twitter Tagged With: Advertising, branding, Old Spice, Social media

 
July 14, 2010

Attention please: How you help brands change our world

July 14, 2010 by Simon Mainwaring

Emily Chang kindly pointed out this new Foursquare ad. As the copy explains, when you check-in on Foursquare at the “Earthjustice ad”, one of their donors will donate $10 to stop unsafe oil drilling. This is a very interesting and powerful new way to leverage location based services for change, but more than that, it …

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Filed Under: Brands, Causes, Consumers, Social Tagged With: branding, Causes, FOURSQUARE, Social media

 
July 12, 2010

Social Media as an Instrument of Change: Cannes seminar slides

July 12, 2010 by Simon Mainwaring

Cannes Keynote Speech View more presentations from Simon Mainwaring. I’ve had some requests for the slides from my seminar at the Cannes International Advertising Festival so here they are. Plus below is a short synopsis and a link to footage from the speech itself. If you haven’t used slideshare before, you can view and download …

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Filed Under: Advertising, Consumers, Facebook, Future, Social, Technology Tagged With: Advertising, branding, Cannes Advertising Festival, Consumers, Social media

 
July 7, 2010

How brands and ad agencies contribute to long-term solutions in Haiti: Poprule interview with Rob Kramer (Part 2)

July 7, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=LNin34Zocgw Here is the second part of the interview I did with Rob Kramer regarding his new cause action platform, Poprule. You can watch Part One here. HAITI: SM: Rob and I were going to get together a few weeks ago, but he suddenly disappeared off to Haiti when the tragic earthquake happened.  Tell us …

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Filed Under: Causes, Social, Technology Tagged With: Haiti, Poprule, Social media

 
July 6, 2010

Why customers, and not social media, are your key to brand success

July 6, 2010 by Simon Mainwaring

Large and small brands are now embracing social media as a means to reach their customers but many still make easily avoidable mistakes. For instance, many persist in seeing these tools as an end in themselves rather than an extension of traditional media that has always been social in nature (whether it’s television, print or radio). …

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Filed Under: Advertising, Community, Consumers, Social Tagged With: branding, customers, Social media

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