Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
December 27, 2021

Purpose at Work: How Urgency With Optimism Can Drive Major, Positive Change in 2022

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Like everyone, I’m looking back on the last year and looking forward to the one coming up. A great place to start is here in this column and all the examples of companies and entrepreneurs driving inspiring positive change. It seems to have been an oasis of hope amid a bevy of bad news. Does […]

Like everyone, I’m looking back on the last year and looking forward to the one coming up. A great place to start is here in this column and all the examples of companies and entrepreneurs driving inspiring positive change. It seems to have been an oasis of hope amid a bevy of bad news. Does …

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November 11, 2021

Why Your Brand Must “Lead With We” to Drive Growth & Scale Impact (& Even Survive)

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For this post, the tables were turned as I sat down with Ian Blake Newhem, host of “The Operative Word” on KABC radio in Los Angeles. He dug into the thesis of my new book, Lead With We, and how any brand can unlock business value and societal impact by applying its insights and strategies. …

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October 22, 2021

Lead With We: Can A Retail Behemoth Become a Key Player in Restoring the Planet?

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In its latest TV spot, we follow a bee as it buzzes over a Walmart store and through its thriving garden center. We see solar panels on the roof. The narrator intones, “Everyone deserves to live better. And just being sustainable isn’t enough. Our future depends on regeneration, which is why we’re working to not only …

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September 23, 2021

Lead With We: “CODE RED” FOR HUMANITY, PRESIDENT BIDEN WARNS UN

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“We meet this year in a moment intermingled with great pain and extraordinary possibility.” “I stand here today for the first time in 20 years with the United States not at war,” President Joe Biden told world leaders in his first speech to the United Nations General Assembly on September 21. “We’ve turned the page.” But the …

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September 9, 2021

Purpose At Work: How The Home Depot Is Empowering Everyone To Live Sustainably

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After “months in the making,” says Ron Jarvis, chief sustainability officer for The Home Depot, there’s a new, large-scale sustainability report from the company. It was developed in collaboration with a broad spectrum of stakeholders to respond to two kinds of their concerns: for those who want transparency, and for those who demand action. Both …

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August 25, 2021

Purpose At Work: Is One Small Company Trying To ‘Eclipse’ The Brightest Stars In The Dairy Industry?

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At 11:49 p.m. on an otherwise ordinary January 26th, a bearded man was burning the midnight oil in a food lab. He had worked at 16 Michelin star restaurants, was named a Zagat 30 Under 30, and was twice nominated for the James Beard Rising Star Chef award. Tonight, though, he was a scientist. He …

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