Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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May 26, 2010

Is Facebook really the one with the identity crisis?

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Today Mark Zuckerberg travels to D.C. for a Congressional Briefing on privacy. While this will probably bring the privacy debate to a boil, I wanted to return to a Zuckerberg statement revealed last week that was largely overlooked in the emotion of privacy pushback. The statement was extracted  from David Kirkpatrick’s upcoming book, The Facebook Effect by Michael Zimmer […]

Today Mark Zuckerberg travels to D.C. for a Congressional Briefing on privacy. While this will probably bring the privacy debate to a boil, I wanted to return to a Zuckerberg statement revealed last week that was largely overlooked in the emotion of privacy pushback. The statement was extracted  from David Kirkpatrick’s upcoming book, The Facebook Effect by Michael Zimmer …

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May 24, 2010

Cannes International Advertising Festival: Where social media and the future of advertising meet (Part 1)

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I’m really excited to be speaking at the Cannes International Advertising Festival this year and wanted to share some of the seminars that I’m looking forward to. I’ll give a snapshot of what each is about so that you get a sense of what issues the industry is addressing. Plus, if you’re going, this should be …

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May 19, 2010

Reaching young people through music and listening: Interview with Derrick Ashong

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httpv://www.youtube.com/watch?v=Q1Oaj7ZXUxY I recently had the great pleasure of sitting down with Derrick Ashong – extraordinary musician, radio host and thought leader in the social change space. He shared his insights into how to reach younger audiences and what they want to hear. Derrick Ashong & Harpo Productions: SM: Derrick’s been doing some fantastic work with …

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May 18, 2010

Social media and your place in it: ‘Connection Generation’ by Iggy Pintado review and giveaway

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This week I’m giving away a copy of Iggy Pintado‘s Connection Generation. Inside Iggy reveals how the world’s new obsession with connectivity directly affects the success or failure of how we function in society, both in business and as individuals. With ever increasing links between all facets of society, he stresses it’s important to understand how …

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May 16, 2010

The future of shopping: What happens when walls start talking

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httpv://www.youtube.com/watch?v=n1ANVCDHYA4 If only these walls could talk, the saying goes. In the case of the N building near Tachikawa station in Japan they do. In fact the whole building facade has been transformed into a real time dialogue between smart phones and what’s going on inside the store. All you do is hold your phone up …

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May 12, 2010

#140conf LA meet-up: Social media inspiring social change

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httpv://www.youtube.com/watch?v=BvhzuSfhx4U This week I had the pleasure of speaking at Jeff Pulver’s #140conf meet-up in LA. It was held in the Comedy Store on Sunset Blvd (which is why I start by kissing the stage floor to honor the Comedy Gods). The event was remarkable because of the great information that was shared but even …

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