Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
April 26, 2010

Facebook’s Open Graph: Is privacy a given or a taken away?

by

The internet has been ablaze this week with discussion around the impact of Facebook’s announcements at the f8 conference last week. Effectively Facebook has dismantled the walls between it and the entire web inviting conjecture that the entire web will become social and that Facebook is making a bid for control. From a user’s point […]

The internet has been ablaze this week with discussion around the impact of Facebook’s announcements at the f8 conference last week. Effectively Facebook has dismantled the walls between it and the entire web inviting conjecture that the entire web will become social and that Facebook is making a bid for control. From a user’s point …

Read More
 
April 21, 2010

Will Facebook come unstuck now that it’s the social glue?

by

Today was transformative for the Web. When Facebook announced that its ‘Like’ button is going to appear on publisher sites throughout the web they smashed their own dam walls positioning themselves as treasurer of the social currency of emotion. This not only gave Facebook the capacity to capture an almost unlimited amount of real-time consumer …

Read More
 
April 18, 2010

Chris Brogan on social media tools and how brands use them effectively

by

httpv://www.youtube.com/watch?v=Yv82i03tvUM I got a chance to sit down with Chris Brogan at SXSW but the sound in the blogger’s lounge was so crazy loud you can barely hear a thing.  So here’s a transcription (and the video if you want to try to hear us). Chris is always gracious with his time and he shared great …

Read More
 
April 15, 2010

Fundraising for Haiti using gold, sorbet and a spoon: Charity Sorbet

by

“It is not about what makes you/me feel good, it is about doing something for the people that at the moment have nothing.” Jayson Bryant, Gianpaolo Grazioli. I recently had the pleasure of meeting Jayson Bryant, one of the great people behind this year’s most delicious outreach for Haiti – Charity Sorbet. The Winevault and Giapo are fundraising …

Read More
 
April 14, 2010

Twitter’s ad platform: Will advertising be the death of social media?

by

The launch of Twitter’s own advertising platform, Promotional Tweets, is risky for several reasons. Firstly, the monetization of these platforms, while inevitable, goes against the very attributes that made these new social platforms so compelling – people could connect free from advertising and its ulterior motives. Secondly, as with any new business model, there is …

Read More
 
April 13, 2010

Gary Vee on arrogance, ad agencies and what brands need to know.

by

This week I had the pleasure of speaking at Connect Now in Australia with some great people including @garyvee @briansolis @debs @missrogue @huxley @silkcharm @fibendall @worldnomads and @problogger (all great people to follow). We learned a lot from each other and the conference was a huge success so congrats to @SiobahnBilfun. At one point Gary and …

Read More