Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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April 18, 2010

Chris Brogan on social media tools and how brands use them effectively

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httpv://www.youtube.com/watch?v=Yv82i03tvUM I got a chance to sit down with Chris Brogan at SXSW but the sound in the blogger’s lounge was so crazy loud you can barely hear a thing.  So here’s a transcription (and the video if you want to try to hear us). Chris is always gracious with his time and he shared great […]

httpv://www.youtube.com/watch?v=Yv82i03tvUM I got a chance to sit down with Chris Brogan at SXSW but the sound in the blogger’s lounge was so crazy loud you can barely hear a thing.  So here’s a transcription (and the video if you want to try to hear us). Chris is always gracious with his time and he shared great …

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April 15, 2010

Fundraising for Haiti using gold, sorbet and a spoon: Charity Sorbet

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“It is not about what makes you/me feel good, it is about doing something for the people that at the moment have nothing.” Jayson Bryant, Gianpaolo Grazioli. I recently had the pleasure of meeting Jayson Bryant, one of the great people behind this year’s most delicious outreach for Haiti – Charity Sorbet. The Winevault and Giapo are fundraising …

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April 14, 2010

Twitter’s ad platform: Will advertising be the death of social media?

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The launch of Twitter’s own advertising platform, Promotional Tweets, is risky for several reasons. Firstly, the monetization of these platforms, while inevitable, goes against the very attributes that made these new social platforms so compelling – people could connect free from advertising and its ulterior motives. Secondly, as with any new business model, there is …

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April 13, 2010

Gary Vee on arrogance, ad agencies and what brands need to know.

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This week I had the pleasure of speaking at Connect Now in Australia with some great people including @garyvee @briansolis @debs @missrogue @huxley @silkcharm @fibendall @worldnomads and @problogger (all great people to follow). We learned a lot from each other and the conference was a huge success so congrats to @SiobahnBilfun. At one point Gary and …

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April 8, 2010

How Non-Profits think like For-Profits

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View more presentations from Simon Mainwaring. Here are my slides from Connect Now in Sydney today. The topic is: “How Non-profits think like For Profits”. I’m sharing these here because I want the seminar to be a creative exchange rather than a lecture. To that end I’ve collected a lot of examples of best practices in the social …

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April 6, 2010

Is your brand on its best behavior? Ask BrandKarma

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Craig Davis, Chief Creative Officer at Publicis Mojo and a fellow Aussie, just launched a wonderful site to help people distinguish between good (karma) brands and bad (karma) brands. It’s called BrandKarma and it’s the first brand-centric social media platform. As you can see from the image it allows you to select companies by sector …

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