Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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April 8, 2010

How Non-Profits think like For-Profits

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View more presentations from Simon Mainwaring. Here are my slides from Connect Now in Sydney today. The topic is: “How Non-profits think like For Profits”. I’m sharing these here because I want the seminar to be a creative exchange rather than a lecture. To that end I’ve collected a lot of examples of best practices in the social […]

View more presentations from Simon Mainwaring. Here are my slides from Connect Now in Sydney today. The topic is: “How Non-profits think like For Profits”. I’m sharing these here because I want the seminar to be a creative exchange rather than a lecture. To that end I’ve collected a lot of examples of best practices in the social …

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April 6, 2010

Is your brand on its best behavior? Ask BrandKarma

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Craig Davis, Chief Creative Officer at Publicis Mojo and a fellow Aussie, just launched a wonderful site to help people distinguish between good (karma) brands and bad (karma) brands. It’s called BrandKarma and it’s the first brand-centric social media platform. As you can see from the image it allows you to select companies by sector …

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New Media, Social Change and Current TV: An interview with Max and Jason

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I recently had the pleasure of sitting down with Max and Jason from Al Gore’s Current TV. As the stars of the hugely popular Still Up, they’re at the intersection of pop culture and social change. I asked them about what Current TV is up to, how they see new media facilitating social change and …

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April 5, 2010

Brands, if you want a healthy community first take its temperature

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As social media seemingly becomes the norm and communities become more sophisticated, it’s easy to think that users are just as excited about the future as brands. Yet human nature still requires a period of integration to accept and adopt new social tools. Ignore this fact and a brand’s best ideas and well-intended efforts can fall …

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April 2, 2010

Educate Girls Globally: Interview with Lawrence Chickering and Safeena Husain (Part 3)

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This is the final instalment of my chat with Lawrence Chickering and Safeena Husain of EGG. Part 1 focused on what they do and how they are achieving their amazing results. Part 2 addressed community mobilization and the roles of parents, children and teachers. Here we discuss to truly transformational nature of their work, the …

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March 31, 2010

‘Socialnomics’ by Erik Qualman: Review and Giveaway

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I saw Erik Qualman speak at SXSW this year and thought he was great. His book, Socialnomics, offers so many gems for brands and consumers trying to make sense of social media and how to use it. In a world where traditional marketing strategies are becoming increasingly obsolete, Erik explains how businesses keep up. Social media can …

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