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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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March 26, 2010

Top ten ways to drive social conversation through content featuring Freeform

March 26, 2010 by Simon Mainwaring

The old adage goes, “It’s not what you say, it’s how you say it”. This has never been more true than in the days of social media. So how do you create effective content? How to you capture attention, engage hearts and minds and drive conversation. I’ve been getting this question a lot (and it […]

The old adage goes, “It’s not what you say, it’s how you say it”. This has never been more true than in the days of social media. So how do you create effective content? How to you capture attention, engage hearts and minds and drive conversation. I’ve been getting this question a lot (and it …

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Filed Under: Brands, Consumers, Social Tagged With: Brands, Freeform, Social media, TED

 
March 24, 2010

Eric Whitacre’s ‘Virtual Choir’: Is this what community is about?

March 24, 2010 by Simon Mainwaring

Check out this virtual choir (virtually) conducted by Eric Whitacre. Without overstating things, it struck me as emblematic of the dynamic at work across social media and its transformative potential. Here we see people otherwise unknown to each other raising their voices in harmony directed towards a common goal. At the risk of sounding lofty, …

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Filed Under: Consumers, Optimism Tagged With: Community, Eric Whitacre, Social media

 
March 23, 2010

Transforming Education: Educate Girls Globally (EGG) Part 2

March 23, 2010 by Simon Mainwaring

This is Part 2 of my discussion with Founder, Lawrence Chickering, and Executive Director, Safeena Husain of Educate Girls Globally. In Part 1 we discussed the EGG model itself and the remarkable results it’s achieving. Here we look at community mobilization, the roles and responsibilities of family, parents and teachers, cost effectiveness and the wider …

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Filed Under: Causes, Community, Non-profits

 
March 22, 2010

Top ten takeaways from SXSW for the next year

March 22, 2010 by Simon Mainwaring

SXSW was a blur of friends, seminars, free TONE bars, dropped phone calls, late night drinks and music, and a gazillion smart people sharing interesting ideas. Now that the dust has settled, I thought I’d share the top ten things I took away from the week. You know, the broad stroke stuff that stick in …

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Filed Under: Brands, Community, Social

 
March 18, 2010

Educate Girls Globally: Education, Literacy and Community for Change

March 18, 2010 by Simon Mainwaring

One of the highlights of my recent trip to Doha was the chance to work with people like Lawrence Chickering and Safeena Husain, the founder and Executive Director (respectively) of Educate Girl Globally (EGG) that is revolutionizing schooling and the opportunities for young women in India. Here Lawrence and Safeena take us through the exciting …

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Filed Under: Causes, Community, Non-profits Tagged With: Education, non-profits

 
March 17, 2010

‘Adland’ by James Othmer: Review and Giveaway

March 17, 2010 by Simon Mainwaring

This week’s book review features Adland by James Othmer. It’s a memoir of the life of an advertising executive who started out working for a small ad agency and made his way to the top only to find this traditional agency was failing in the face of new age of digital and social marketing. By watching …

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Filed Under: Advertising Tagged With: Advertising, Business, Viral marketing

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