Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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March 14, 2010

SXSW: Half-time round up

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Well, this is my first year at SXSW and so far it’s been very encouraging. The seminars, by and large, have been great. @briansolis (above), @bethkanter and @danahboyd were great. What’s more all these thought leaders are incredibly accessible and fun. No one takes themselves too seriously and as long as you can survive on […]

Well, this is my first year at SXSW and so far it’s been very encouraging. The seminars, by and large, have been great. @briansolis (above), @bethkanter and @danahboyd were great. What’s more all these thought leaders are incredibly accessible and fun. No one takes themselves too seriously and as long as you can survive on …

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March 11, 2010

Guest Interview: Riyaad Minty, Head of Social Media for Al Jazeera

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Thanks to the Brookings Institute I recently had to privilege of attending the U.S./ Islamic World Forum in Qatar participating in the working group, ‘New Media in the Era of Globalization’. One of the other members of my group was Riyaad Minty, who as Head of Social Media for Al Jazeera, has been at the …

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March 2, 2010

Chris Krause, ‘Athletes Wanted’: Review and Giveaway

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This week’s book is a little out of left field. It’s called ‘Athletes Wanted’ by Chris Krause and is about how to successfully market yourself as a brand from your early college days, through scholarships and ultimately life potential. I found it a really interesting take on personal branding as it was so specific, practical …

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March 1, 2010

Is your brand a one night stand or keeper?

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Social media has opened the door to far more effective dialogue between brands and consumers. Like any relationship, though, if both parties aren’t equally invested it’s unlikely to last. At first, many brands just rushed to have any sort of social media presence. In my experience it went something like this. Twitter account. Check. Facebook …

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February 25, 2010

Customer curation: What brands and ad agencies do about it

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“Radio equals listening to the playlists of unknown radio people. Newspapers equal reading the playlists of unknown newspaper people. I want to read and hear lists curated by people I know.” I read these words a couple of weeks ago. They touched on an important trend that will change the advertising industry. Traditional silos (television, …

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