Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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March 17, 2010

‘Adland’ by James Othmer: Review and Giveaway

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This week’s book review features Adland by James Othmer. It’s a memoir of the life of an advertising executive who started out working for a small ad agency and made his way to the top only to find this traditional agency was failing in the face of new age of digital and social marketing. By watching […]

This week’s book review features Adland by James Othmer. It’s a memoir of the life of an advertising executive who started out working for a small ad agency and made his way to the top only to find this traditional agency was failing in the face of new age of digital and social marketing. By watching …

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March 15, 2010

Evan Williams Twitter keynote at SXSW: The Art of Good Business

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Today’s keynote by Twitter co-founder Evan Williams was much anticipated. Even though the fireside chat approach was too quiet for some, I found Evan Williams to be incredibly succinct and articulate. Prompted by questions from Harvard Business Review’s Umair Haque, Evan Williams distilled large changes in the branding and social media space into accessible, bite …

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March 14, 2010

SXSW: Half-time round up

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Well, this is my first year at SXSW and so far it’s been very encouraging. The seminars, by and large, have been great. @briansolis (above), @bethkanter and @danahboyd were great. What’s more all these thought leaders are incredibly accessible and fun. No one takes themselves too seriously and as long as you can survive on …

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March 11, 2010

Guest Interview: Riyaad Minty, Head of Social Media for Al Jazeera

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Thanks to the Brookings Institute I recently had to privilege of attending the U.S./ Islamic World Forum in Qatar participating in the working group, ‘New Media in the Era of Globalization’. One of the other members of my group was Riyaad Minty, who as Head of Social Media for Al Jazeera, has been at the …

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March 2, 2010

Chris Krause, ‘Athletes Wanted’: Review and Giveaway

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This week’s book is a little out of left field. It’s called ‘Athletes Wanted’ by Chris Krause and is about how to successfully market yourself as a brand from your early college days, through scholarships and ultimately life potential. I found it a really interesting take on personal branding as it was so specific, practical …

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