Social media has opened the door to far more effective dialogue between brands and consumers. Like any relationship, though, if both parties aren’t equally invested it’s unlikely to last. At first, many brands just rushed to have any sort of social media presence. In my experience it went something like this. Twitter account. Check. Facebook […]
Social media has opened the door to far more effective dialogue between brands and consumers. Like any relationship, though, if both parties aren’t equally invested it’s unlikely to last. At first, many brands just rushed to have any sort of social media presence. In my experience it went something like this. Twitter account. Check. Facebook …
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