Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
January 20, 2010

One good idea deserves another: Book Giveaway

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As my way of saying thank you for all the incredible feedback and support I’ve received in the past year, I’ve decided to launch a book giveaway. These are all books that I have read or am reading as research and think are worthwhile. (Your book will be new of course!) It’s a great way […]

As my way of saying thank you for all the incredible feedback and support I’ve received in the past year, I’ve decided to launch a book giveaway. These are all books that I have read or am reading as research and think are worthwhile. (Your book will be new of course!) It’s a great way …

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January 18, 2010

Nike Just Does It Again: New Local/Social ‘True City’ AR App

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Nike released a new iPhone app last week that demonstrates why they continue to be a marketing leader. Called True City, it provides unique insight into six European cities by detailing information that only people who live in that city would know. Basically, an insider’s guidebook to London, Berlin, Amsterdam, Milan, Paris and Barcelona. What’s …

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January 14, 2010

Consumers say, “Catch us if you can”. Coke and Pepsi give chase.

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I really appreciated the fantastic feedback on this week’s post about The Death of Corporate Websites. Lo and behold, last night I spy a quote (thanks, Frank Reed) from Anne Carelli, Digital Marketing Manager for Coke saying: “Several years ago, Coke realized that Coke.com is not their home page – it is Google.com, digg.com and …

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January 11, 2010

The death of corporate websites: Top 10 ways they will change

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In the not too distant future static corporate websites will be replaced by their social equivalents. This will happen because more and more consumers are engaged in daily conversations, often involving brands, across multiple applications, platforms and networks, wholly independent of these sites. As these conversations become increasingly independent of these sites, falling traffic will …

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January 7, 2010

Celebrity to go: Personal-ilty apps that take us all to market

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Just before the holiday break, Brian Solis, the highly respected PR strategist moved the blogosphere one step forward yet again. By launching his own app, he not only gave himself a powerful tool through which to interact with his community, but he also kicked off a trend that is likely to grow exponentially in popularity. …

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