Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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December 4, 2009

Special Interview: Rishad Tobaccowala on advertising’s digital and social media future

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I recently had the great privilege of speaking with Rishad Tobaccowala regarding the future of advertising and the role of social media. Rishad has been running Publicis Groupe’s innovation unit, Denuo, that focused on areas like social media, gaming and digital retail and is now taking a broader role across VivaKi whose units include Digitas, […]

I recently had the great privilege of speaking with Rishad Tobaccowala regarding the future of advertising and the role of social media. Rishad has been running Publicis Groupe’s innovation unit, Denuo, that focused on areas like social media, gaming and digital retail and is now taking a broader role across VivaKi whose units include Digitas, …

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November 30, 2009

How advertising handles the chaos of social media

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Last week I experienced a strange collision of circumstances. I was up at the University of Oregon working with students who are specializing in advertising, media and journalism. At the same time I got the chance to visit my old agency, Wieden + Kennedy in Portland, and catch up with Dan for the first time …

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November 25, 2009

Top ten advantages of social over traditional media

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As traditional and social media duke it out for the leadership role in commanding consumer attention, it’s worthwhile to highlight some of the undeniable benefits of social media. Here are ten that quickly come to mind. 1. Cost: There are almost no barriers to entry in creating or distributing social media content. Or put another …

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November 23, 2009

How to face the future of advertising

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I just had a great time working with the students at the University of Oregon and came away impressed and inspired by their creativity and energy. Here’s an interview I did in which I answered questions about the challenges facing students and young creatives today who are about to enter the advertising business. I hope …

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November 18, 2009

How to blog your way to community

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Here’s the full video from the WireDrive-sponsored, Blog Out Loud, “Belong: Building a Blog Community” event. It features a series of industry panelists discussing the practice, merits and value of blogging and using social media. Here are some things we discussed: Why blogging and social media channels are essential for your business How to set …

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November 16, 2009

Meaning: The new measure of a brand or marketer’s success

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In 1964, Marshal McLuhan made the famous statement: “The medium is the message”. More recently, Stowe Boyd stated, “Meaning is the new search.” I would like to add something to this trajectory of thought: Meaning is media. We are all now capable of being content producers. As a result, the traditional distinction between media silos …

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