Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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December 21, 2009

Guest Interview: Jay Samit, CEO, Social Vibe, on brand/consumer contribution

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This week I had the pleasure of sitting down with Jay Samit, CEO of SocialVibe, a cause-focused advertising platform that connects consumers with brands to drive social contribution. What’s so refreshing is they only ask consumers to direct their attention towards a brand’s advertising and that brand then contributes to a cause of the consumer […]

This week I had the pleasure of sitting down with Jay Samit, CEO of SocialVibe, a cause-focused advertising platform that connects consumers with brands to drive social contribution. What’s so refreshing is they only ask consumers to direct their attention towards a brand’s advertising and that brand then contributes to a cause of the consumer …

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December 16, 2009

Ted Sarandos, Chief Content Officer, Netflix, on Blockbuster, movies and the future: Part 2

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Here Ted Sarandos, who’s already at the center of the firestorm between studios, cable companies and video stores, takes questions from the floor about the DVD business, Red Box, VOD, streaming video, the Comcast threat, piracy, cable companies and the future of Netflix. If you interested in how, why and what people will be watching, …

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December 14, 2009

Success in 2010? It’s a question of nerve

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It’s the end of the end and finally – finally! – 2010 is here. Like many people I’m relieved to welcome in 2010. 2009 was one crazy roller coaster. So I thought I’d share a guest post about how to thrive next year. It’s all about nerve and how to use it to your advantage …

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December 10, 2009

Ted Sarandos, Chief Content Officer, Netflix, on Blockbuster, movies and the future: Part 1

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Right now Netflix is at the center of a war for eyeballs and distribution being fought out between Netflix, Blockbuster, cable companies, studios and, well, pretty much everybody. Just as online technology has transformed the music business and is transforming publishing, the film business is now undergoing massive change. It seems, as ever, “there can …

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December 7, 2009

A glance back at the future of social media

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This has been a transitional year, partly spent recovering from the trauma of the Great Recession and partly spent adjusting to shifts in power in the marketing industry. Everyone from brands and advertising agencies to their employees have been reeling from one change after another. One of the many unsettling aspects was the rise of …

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December 4, 2009

Special Interview: Rishad Tobaccowala on advertising’s digital and social media future

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I recently had the great privilege of speaking with Rishad Tobaccowala regarding the future of advertising and the role of social media. Rishad has been running Publicis Groupe’s innovation unit, Denuo, that focused on areas like social media, gaming and digital retail and is now taking a broader role across VivaKi whose units include Digitas, …

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