Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
July 13, 2009

The Experience Revolution: How Augmented Reality is about to change how you live, advertise and brand

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A day doesn’t pass without a new augmented reality application for the iPhone 3GS making its tour of Twitter and the web. A recent example is the great London Tube app below. It’s utility can’t be denied. You simply hold up your phone wherever you are and the location, direction and distance to the nearest […]

A day doesn’t pass without a new augmented reality application for the iPhone 3GS making its tour of Twitter and the web. A recent example is the great London Tube app below. It’s utility can’t be denied. You simply hold up your phone wherever you are and the location, direction and distance to the nearest …

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July 6, 2009

Nike, Livestrong & Social Media: Why this work is so great

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Social media is not an end in itself. It’s not there to create ‘arm’s length’ relationships that exist only in “cyberspace” sheltering participants from intimacy through relative anonymity. Social media is there to enhance our experience of the real world. To allow us to connect, collaborate and inspire one another so that we might enrich …

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The Future of You as Advertising Space

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Uniquo, the tirelessly inventive Japanese design company that won the digital Titanium Grand Prix last year, had a fascinating t-shirt stand at the Cannes Festival last week. Each t-shirt had a simple panel stuck to the fabric that felt just a little bit thicker than the cotton shirt around it. A short animated sequence was …

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June 22, 2009

Biz Stone on Twitter in Cannes in Real Time (well, pretty close)

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Having just heard Biz Stone speak at the Cannes Advertising Festival seminar, it seems appropriate to share the highlights as quickly as possible. Firstly, super laid back, approachable guy who is refreshingly down to earth despite all the success and hype around his brand. Here’s a snapshot of his main points. What Twitter is: Definition: …

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June 17, 2009

Social Media Theory in Practice: Real Client, Limited Budget, No Time

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I recently had the chance to work with a great brand, Brine (top lacrosse brand in the country), and their partner ad agency, JWT Detroit (whose digital arm and Honest deserve huge props for building the site and app so quickly). The challenge was to bring a little edge to the brand without cannabilising the …

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