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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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April 25, 2009

Retrenchment and the Power of Re-

April 25, 2009 by Simon Mainwaring

Re-cession. We’re in the middle of it and people are talking about their jobs, livelihood and future. According to the Huffington Post, jobless claims rose in 46 states last week, with California posting it’s highest jobless rate in three decades (11.2%). What’s more, while the economy tanks technology continues to change industries and the way […]

Re-cession. We’re in the middle of it and people are talking about their jobs, livelihood and future. According to the Huffington Post, jobless claims rose in 46 states last week, with California posting it’s highest jobless rate in three decades (11.2%). What’s more, while the economy tanks technology continues to change industries and the way …

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Filed Under: Consumers, Economy Tagged With: Creativity, Economy, Google, Huffington Post, Jeff Jarvis, jobless, reinvention, Technology

 
April 22, 2009

When you die your tweets live on

April 22, 2009 by Simon Mainwaring

You may die but don’t expect your digital assets to go with you. Thanks to Legacy Locker, those instant tweets have been granted immortality. The concept is simple and suddenly obvious. They protect everything you create on the internet for your trust or estate (just as you do with your car, house or retirement account). …

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Filed Under: Social, Technology, Values Tagged With: Digital asset, Social media, Twitter

 
April 19, 2009

Flying humans, powered by collaboration

April 19, 2009 by Simon Mainwaring

Amazing 3D immersion technology from IDEO Labs on Vimeo. Whatever your fantasy, the iCube’s 3D immersion technology shows that a breathtaking simulation isn’t far way. It’s the result of a powerful collaboration between IDEO and EON Reality with serious implications for business and recreation. The technology is deceptively simple. You wear polarized 3-D glasses (just …

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Filed Under: Technology Tagged With: EON Reality, IDEO, Second Life

 
April 15, 2009

In a flutter over timely vs. timeless communication

April 15, 2009 by Simon Mainwaring

As our lives are increasingly consumed by Facebook pages, IM, Twitter, RSS feeds, Digg Thumbs Up’s, url shorteners, embedded HTML, emoticons and hyperlinks, there is little doubt about the premium placed on timely information. It has reached a point where the value of information seemingly diminishes in direct proportion to how old it is. As …

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Filed Under: Brands, Consumers, Social Tagged With: Community, Consumers

 
April 13, 2009

Will the real Joaquin Phoenix please stand up, please stand up!

April 13, 2009 by Simon Mainwaring

As I follow Joaquin’s rap career, I can’t help but marvel at this brilliant piece of performance art. Ever since the talented actor announced the end of his film career, rumors have circulated that this is in fact an art project cooked up by he and his cameraman brother, Casey, rather than some misguided career …

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Filed Under: Brands, Creativity Tagged With: Joaquin Phoenix, Performance art

 
April 10, 2009

When how you act isn’t who you are

April 10, 2009 by Simon Mainwaring

I was thinking about what we do as people, about the images we present of ourselves to others – consciously or not – to manage how we are perceived. Often, as I have done myself, we present an image that is so foreign to who we are it’s like someone you don’t even know. Aging, …

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Filed Under: Brands, Values Tagged With: Brands, core values, Phil Knight, Steve Jobs

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