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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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April 19, 2009

Flying humans, powered by collaboration

April 19, 2009 by Simon Mainwaring

Amazing 3D immersion technology from IDEO Labs on Vimeo. Whatever your fantasy, the iCube’s 3D immersion technology shows that a breathtaking simulation isn’t far way. It’s the result of a powerful collaboration between IDEO and EON Reality with serious implications for business and recreation. The technology is deceptively simple. You wear polarized 3-D glasses (just […]

Amazing 3D immersion technology from IDEO Labs on Vimeo. Whatever your fantasy, the iCube’s 3D immersion technology shows that a breathtaking simulation isn’t far way. It’s the result of a powerful collaboration between IDEO and EON Reality with serious implications for business and recreation. The technology is deceptively simple. You wear polarized 3-D glasses (just …

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Filed Under: Technology Tagged With: EON Reality, IDEO, Second Life

 
April 15, 2009

In a flutter over timely vs. timeless communication

April 15, 2009 by Simon Mainwaring

As our lives are increasingly consumed by Facebook pages, IM, Twitter, RSS feeds, Digg Thumbs Up’s, url shorteners, embedded HTML, emoticons and hyperlinks, there is little doubt about the premium placed on timely information. It has reached a point where the value of information seemingly diminishes in direct proportion to how old it is. As …

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Filed Under: Brands, Consumers, Social Tagged With: Community, Consumers

 
April 13, 2009

Will the real Joaquin Phoenix please stand up, please stand up!

April 13, 2009 by Simon Mainwaring

As I follow Joaquin’s rap career, I can’t help but marvel at this brilliant piece of performance art. Ever since the talented actor announced the end of his film career, rumors have circulated that this is in fact an art project cooked up by he and his cameraman brother, Casey, rather than some misguided career …

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Filed Under: Brands, Creativity Tagged With: Joaquin Phoenix, Performance art

 
April 10, 2009

When how you act isn’t who you are

April 10, 2009 by Simon Mainwaring

I was thinking about what we do as people, about the images we present of ourselves to others – consciously or not – to manage how we are perceived. Often, as I have done myself, we present an image that is so foreign to who we are it’s like someone you don’t even know. Aging, …

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Filed Under: Brands, Values Tagged With: Brands, core values, Phil Knight, Steve Jobs

 
April 9, 2009

Rage against the ATM machine

April 9, 2009 by Simon Mainwaring

The G20 protests across London were alarming for many reasons. Not the least of which was the role of the media. Image after image showed knots of photographers and cameramen jostling for position at the front of each march. There’s even a moment in this footage when a protestor is about to smash a window …

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Filed Under: Capitalism Tagged With: G20, MEDIA, Protest

 
April 6, 2009

What happens when everything you are is everywhere you are.

April 6, 2009 by Simon Mainwaring

Watching Biz Stone, Twitter Founder, on the Colbert Report I was struck by how quickly the marketing world is changing. It wasn’t long ago that a person was defined by their home and, to a lesser extent, their office space. That’s where we kept our records, pinned up photos, decorated our walls and made conscious …

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Filed Under: Social, Technology Tagged With: Biz Stone, Google, Social Networking, Twitter

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