Posts

March 20, 2009

Steve Jobs: May he live in peace

March 20, 2009 by Simon Mainwaring

I have a confession to make. I didn’t buy Apple when it was $34 a share (as an art director told me to), nor did I buy it when it was $64 a share (as he reminded me to). As such, I failed to sell when it reached almost $200 a share. It seems, in […]

March 13, 2009

Push Me, Pull Me: Steering a brand through a customer driven marketplace.

March 13, 2009 by Simon Mainwaring

The Clute Institute recently published an paper entitled, ‘From Push to Pull: Emerging Models of Mobilizing Resources’. It examines the shift from traditional “push” models to emerging “pull’ models in terms of how we organize and manage business, and how that shift will affect the way businesses interact with consumers and social activity in the …

February 28, 2009

Optimism in Practice

February 28, 2009 by Simon Mainwaring

In my last blog I discussed the case for optimism, re-characterizing this extremely difficult period of economic turmoil as a necessary transition to a period of possibility best approached with openness rather than fear. That begs the question as to how to participate in this process in order to take full advantage of the opportunities …

February 21, 2009

The Case for Optimism

February 21, 2009 by Simon Mainwaring

This blog begins with a happy conspiracy of circumstances that led me to D.C. and, ultimately, through the kindness of others, to this wonderful room at the Hay-Adam’s Hotel. As an Australian, I knew little about the hotel until the First Family stayed there in the weeks before President Obama’s inauguration. To find myself in …