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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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August 20, 2020

Purpose At Work: How Modern Market Eatery Leveraged Purpose And Innovation To Drive Growth And Survive COVID-19

August 20, 2020 by Simon Mainwaring

Necessity is the mother of invention. Brands that turn challenges into opportunities come out as winners. Modern Market is an excellent example of a company that’s confronting coronavirus difficulties with innovation.

Necessity is the mother of invention. Brands that turn challenges into opportunities come out as winners. Modern Market is an excellent example of a company that’s confronting coronavirus difficulties with innovation.

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Filed Under: Uncategorized

 

Purpose At Work: How Thrive Farmers Reengineers Business to Scale Growth and Impact

August 20, 2020 by Simon Mainwaring

As business is being challenged to become more purposeful, fresh business models and innovations are unlocking new ways to take better care of all stakeholders and the planet.

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Filed Under: Uncategorized Tagged With: impact, purpose

 
August 6, 2020

Purpose At Work: How Home Depot Elevates Sustainability and Impact to Drive Growth

August 6, 2020 by Simon Mainwaring

Brands that are transparent, accountable and proactive about purpose strengthen stakeholder relationships. Once you take the plunge into corporate social responsibility, it can be difficult to clarify, quantify and amplify your impact.

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Filed Under: Uncategorized Tagged With: CSR, purpose

 

Purpose At Work: SanMar, Sustainability And Pivoting During Covid-19

August 6, 2020 by Simon Mainwaring

Brands that invest in socially and environmentally responsible supply chains reduce risk to their reputation and generate consumer goodwill both of which drive business growth.

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Filed Under: Uncategorized Tagged With: Covid-19, CSR, purpose, SanMar

 
July 29, 2020

Purpose At Work: Today, I’m Brave Scales Up Philanthropic Model With Hire of First CEO Lindsay Stein

July 29, 2020 by Simon Mainwaring

When brands, nonprofits and individuals collaborate around shared purpose, amazing things happen. ‘Today, I’m Brave’, a heart-centered, global non-profit, is a powerful catalyst for purposeful partnerships. By leveraging fundraising prowess with multi-media storytelling, the nonprofit builds bridges and scales impact across social issues with sustainable and tangible results. In 2016, David Angelo, founder of advertising …

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Filed Under: Uncategorized Tagged With: branding, nonprofit, purpose, storytelling

 
July 14, 2020

Purpose At Work: How Ad Council Partnerships Elevate Brands And Social Impact

July 14, 2020 by Simon Mainwaring

The most powerful media inspires, motivates and brings us together around issues that matter. Companies that join cultural conversations and build movements carve out a competitive advantage. They foster consumer relationships that go deeper than transactional exchanges. While a novel concept decades ago, purpose is now a core component of what consumers expect from the brands they do business with.

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Filed Under: Uncategorized Tagged With: branding, Communication, Company Culture, CSR, purpose, social impact

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