Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
June 24, 2020

Purpose At Work: How Big Brands Must Show Their Support For Social Justice

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The murder of George Floyd has sparked an upswell of protests throughout America and the world. People of all ethnicities are showing support for the Black Lives Matter movement. Citizens are demanding police reform and an end to racial injustice. Many brands have spoken out about their support for Black communities and racial equality.  While […]

The murder of George Floyd has sparked an upswell of protests throughout America and the world. People of all ethnicities are showing support for the Black Lives Matter movement. Citizens are demanding police reform and an end to racial injustice. Many brands have spoken out about their support for Black communities and racial equality.  While …

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June 16, 2020

Purpose At Work: How Comcast NBCUniversal Puts Values First In Crisis Decision-Making

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This post is part of a series highlighting the inspirational thought-leaders convening at the 2020 Social Innovation Summit. For the first time in history, the Summit will be held for free online, making it accessible to an even wider, global audience. From June 2nd to June 4th, entrepreneurs, business superstars, and social visionaries from some …

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May 28, 2020

Purpose At Work: How The Kauffman Foundation Scales Entrepreneurship and Opportunity

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This interview is part of the 2020 Social Innovation Summit series. The Summit is a meeting-place for groundbreaking thought-leaders taking actions to build a better world. Due to COVID-19, this year’s gathering will be held online from June 2nd to June 4th. It will feature panels, workshops and breakout sessions with representatives from companies like …

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Purpose At Work: Ocean Spray’s Key To Leadership During Challenging Times

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Exemplary leaders earn their reputation by providing support and guidance during times of both prosperity and adversity. Companies that take care of their stakeholders build trust and community. Over time, this develops into higher employee retention and customer loyalty. A company cultivating community and demonstrating purposeful leadership in these difficult coronavirus times is Ocean Spray. …

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May 15, 2020

Purpose At Work: How Greenbar Distillery Crafts Spirits With a Sustainable Twist

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In today’s highly competitive market, brands that deliver quality goods and give back to the planet have a competitive edge. Consumers want to feel like they’re part of the solution by leveraging their purchasing power for the greater good.  A brand that’s weaving purpose into its business strategy to scale both profits and purpose is …

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May 7, 2020

Purpose At Work: How Vita Coco Is Starting A COVID-19 Impact Movement

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While the coronavirus has devastated many industries, it has created even more demand for others. One of the positive things we are seeing is that these business leaders are stepping up and giving back. While this provides much needed help to society, it also results in consumer goodwill for corporate givers.  A brand demonstrating such …

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