Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
August 2, 2019

Purpose at Work: SAP, Deloitte Digital and the Power of Partnership for our Future

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Today’s pressing social and environmental crises necessitate corporate action. Climate change, public health problems, poverty alleviation and other major challenges are too big for non-profits, governments and philanthropists to tackle alone. Consumers are also looking to support brands that actively build a better world. While every company should champion social impact to build a better […]

Today’s pressing social and environmental crises necessitate corporate action. Climate change, public health problems, poverty alleviation and other major challenges are too big for non-profits, governments and philanthropists to tackle alone. Consumers are also looking to support brands that actively build a better world. While every company should champion social impact to build a better …

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July 23, 2019

Purpose At Work: Hilton Revives Room 702 to Launch an Impactful Future

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While the Hilton brand has a founding legacy, sustainability goals and community impact work, the company is now leveraging its heritage to bring its purpose to life through a digital video series called Room 702.    Room 702 highlights Hilton team members living up to the legacy of John Lennon and Yoko Ono’s ‘Bed-In for Peace’ …

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June 28, 2019

Purpose At Work: How TOMS Is Evolving Its Brand To Scale Its Impact

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This post is the first in a series of discussions with top corporate leaders around the purposeful initiatives and innovations they shared at the Social Innovation Summit in Los Angeles this June. The Social Innovation Summit is a rallying point for some of the world’s biggest change makers including representatives from Nike, Tesla, Google and …

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June 6, 2019

Purpose At Work: How Buchi Kombucha Builds Business For The Greater Good

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Humanity is facing global challenges. Issues such as the climate crisis, loss of biodiversity and plastic in the ocean are challenging business, society and our future. In addition to the efforts of governments and the nonprofit sector, humanity needs visionary business leaders to find solutions to these pressing issues. Yet while consumers want to support …

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May 22, 2019

Purpose At Work: How Traditional Medicinals Powerfully Combines Purpose And Profit

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P Today’s leading brands are combining purpose and profit to earn consumer loyalty, goodwill and growth as conscious shoppers prefer to support companies that share their beliefs. Purpose is a key ingredient to carving out this competitive advantage, delivering value across strategizing marketing, employee engagement, attracting investors, and driving growth. Yet, marrying purpose and profit …

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May 15, 2019

Purpose At Work: How Jersey Mike’s Combines Good Business and Doing Good with President Hoyt Jones

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Jersey Mike’s is an excellent example of a company combining purpose and profit. Since it was founded, Jersey Mike’s has lived by the ideology that businesses should give back to the communities where they work. Today, Jersey Mike’s gives millions of dollars to charities around the United States every March during their Month of Giving …

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