Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
January 30, 2020

Purpose at Work: Why BlackRock’s CEO’s Letter Is A Wake-Up Call to All Brands

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The world’s largest asset manager sent a clear message to CEOs with his annual letter this week. Implement sustainability measures or face the consequences. The letter is direct in its title, “A Fundamental Reshaping of Finance”, and in it Larry Fink claims climate change will cause a transformative reallocation of capital towards sustainable investments. “Awareness […]

The world’s largest asset manager sent a clear message to CEOs with his annual letter this week. Implement sustainability measures or face the consequences. The letter is direct in its title, “A Fundamental Reshaping of Finance”, and in it Larry Fink claims climate change will cause a transformative reallocation of capital towards sustainable investments. “Awareness …

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January 15, 2020

Purpose At Work: How Airbnb Supports Australia’s Fire Victims

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In today’s world, companies must distinguish themselves by offering more than quality products. Consumers are looking to support businesses that share their beliefs and take on causes they care about. Brands that do so cultivate community and consumer goodwill and also rightly drive earned media. Most importantly they demonstrate the authenticity of their brand purpose. …

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January 6, 2020

Purpose At Work: How J. McLaughlin Drives Growth By Supporting Local Communities

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Businesses that give back to their communities reinforce their social license to operate with communities and consumers. They become a true member of the neighborhood instead of just a place for commercial transactions. Brands that cultivate this real world social equity earn consumer goodwill, loyalty and purchases. It can be difficult for big brands to …

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December 10, 2019

Purpose At Work: How Hershey Stands Behind Youth to Create the Future

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Brands across the spectrum are positioning themselves as purpose-driven leaders. In this environment, how can a company stay true to their unique reason for being and give back in authentic ways that distinguishes it from the competition? It’s not about being the agent of change but rather creating a platform for others to drive meaningful …

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Purpose At Work: How Gilead Sciences Inspires Behavior Change Through Social Impact

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Brands that ignite behavior change earn a reputation as leaders. Changing behavior doesn’t only mean getting consumers to try new products. It also means inspiring people to join social movements to build a better world. Gilead Sciences is an excellent example of a company working towards societal behavior change. Its commitment to HIV awareness, care …

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November 27, 2019

Purpose At Work: How eBay Empowers Communities To Drive Growth and Impact

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Brands that focus on creating value for their communities reap the benefits many times over. Rather than thinking about how to make the most money in the fastest way, they ask themselves, “How can my business add the most value over time?” A company doing a masterful job of building value for its communities is …

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