Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
June 28, 2019

Purpose At Work: How TOMS Is Evolving Its Brand To Scale Its Impact

by

This post is the first in a series of discussions with top corporate leaders around the purposeful initiatives and innovations they shared at the Social Innovation Summit in Los Angeles this June. The Social Innovation Summit is a rallying point for some of the world’s biggest change makers including representatives from Nike, Tesla, Google and […]

This post is the first in a series of discussions with top corporate leaders around the purposeful initiatives and innovations they shared at the Social Innovation Summit in Los Angeles this June. The Social Innovation Summit is a rallying point for some of the world’s biggest change makers including representatives from Nike, Tesla, Google and …

Read More
 
June 6, 2019

Purpose At Work: How Buchi Kombucha Builds Business For The Greater Good

by

Humanity is facing global challenges. Issues such as the climate crisis, loss of biodiversity and plastic in the ocean are challenging business, society and our future. In addition to the efforts of governments and the nonprofit sector, humanity needs visionary business leaders to find solutions to these pressing issues. Yet while consumers want to support …

Read More
 
May 22, 2019

Purpose At Work: How Traditional Medicinals Powerfully Combines Purpose And Profit

by

P Today’s leading brands are combining purpose and profit to earn consumer loyalty, goodwill and growth as conscious shoppers prefer to support companies that share their beliefs. Purpose is a key ingredient to carving out this competitive advantage, delivering value across strategizing marketing, employee engagement, attracting investors, and driving growth. Yet, marrying purpose and profit …

Read More
 
May 15, 2019

Purpose At Work: How Jersey Mike’s Combines Good Business and Doing Good with President Hoyt Jones

by

Jersey Mike’s is an excellent example of a company combining purpose and profit. Since it was founded, Jersey Mike’s has lived by the ideology that businesses should give back to the communities where they work. Today, Jersey Mike’s gives millions of dollars to charities around the United States every March during their Month of Giving …

Read More
 
May 7, 2019

The Role of Tools in Purpose Training

by

Even employees at the most purposeful companies can struggle to tell their story to others in consistent and compelling ways. “Singing from the same hymn book” is essential expressing a brand’s story consistently and to keeping purpose top of mind. Ultimately, a unified front will invite more aligned stakeholders into your community to grow your …

Read More
 
April 25, 2019

SAP Forward Thinkers (Part 4): The Worst Enemy Against Growth Is You

by

Each year SAP holds its annual conference, SAPPHIRE, which is a rallying point for a global network of customers that use SAP software and the cloud to execute a huge variety of B2B and B2C services. Simon Mainwaring, We First Founder and CEO, was invited to participate as a global thought leader, which involved interviewing …

Read More