Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
April 3, 2017

How to Take Your Purposeful Product Designs to the Next Level

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Socially mindful companies are quickly acquiring environmentally conscious business practices and doing amazing work that progresses the planet towards greater sustainability; yet, the world’s carrying capacity is rapidly approaching. In other words, with the growing middle class in developing economies and rising demand for new products, it will be increasingly difficult for the earth’s environmental […]

Socially mindful companies are quickly acquiring environmentally conscious business practices and doing amazing work that progresses the planet towards greater sustainability; yet, the world’s carrying capacity is rapidly approaching. In other words, with the growing middle class in developing economies and rising demand for new products, it will be increasingly difficult for the earth’s environmental …

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March 27, 2017

Three Critical Mistakes Brands Make When Addressing Human Rights

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In the last couple of decades consumer activism – fueled by the internet and social media – has put the spotlight on corporate human rights behavior and pressured companies to step up their purpose game. Look at Nike for example. In the late 90’s the company was fielding an onslaught of labor misconduct accusations; fast …

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March 22, 2017

Facebook Live Series: How to Transform Your Company Into a Leading Purposeful Brand

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This month, We First Inc. Founder and CEO, Simon Mainwaring launched a special Facebook Live Series on How to Transform Your Company Into a Leading Purposeful Brand. We wanted to make sure everyone was able to access these live streams which ran each Friday for the past three weeks where Simon shared insights into how to …

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March 20, 2017

3 Ways to Champion Sustainability During the Executive Order on Climate Change

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Amidst growing concern around climate change policy shifts, business leaders from some of the world’s largest companies are rising to the occasion and taking action to preserve the environment. The current administration proposed budget cuts that would reduce funding for the EPA by 31 percent and is expected to overturn environmental policies in an executive order that …

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March 13, 2017

3 Lessons from Heineken on How to Run a Purpose-Driven Business

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Heineken is on a mission to “Brew a Better World” and its 2016 annual report shows how both profits and purpose are pouring from the beer manufacturer’s business. Running your company with socially and environmentally responsible principles is more than a feel-good idea, it’s a critical aspect of operating a successful business today. And many …

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March 9, 2017

How Augmented Reality Could Revolutionize Marketing and Social Impact

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Pokémon GO was the first breakthrough app to popularize augmented reality (AR) and has generated over 500 million sponsored site visits, illustrating the medium’s massive location-based marketing potential. The mobile Pokémon game entices users to a physical location with the lure of PokéStops and Gyms that offer gamers useful in-app items and Pokémon training centers, …

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