November 28, 2016
Posts
November 22, 2016
#GivingTuesday: Why and How Your Brand Should Get Involved
Now in its fifth year, #GivingTuesday is becoming as much of an institution as its surrounding seasonal shopping events – Black Friday and Cyber Monday – intended to kick off the charitable season, recognizing that many brands and consumers alike look to the end of the year for their giving efforts. Founded by 92nd Street …
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November 21, 2016
#SIMONONBRAND: How to Inspire Employees
We First is the belief that we must use business to look after others as well as we care for ourselves. It stands in contrast to the Me First thinking that allows business to serve the interests of too few, to damage our planet, and to risk the well-being of future generations. It is a …
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November 1, 2016
Disney Launches Smart Packaging — A First For The Toy Industry And Our Future
With sustainability becoming the norm across almost every product category and industry, packaging sits squarely in the cross-hairs of companies working to be more responsible and accountable for our planet’s future. As much as one third of all waste in the U.S. comes from packaging and only 30% of that is recycled. This problem is …
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October 21, 2016
How Should Samsung Handle the Galaxy Note 7 Cancellation to Protect its Brand?
Listen to my thoughts on how Samsung can best navigate its way through this costly product & PR crisis on the BBC World Service Newshour, beginning at 30:11. Image via Flickr courtesy of user TechStage at https://flic.kr/p/oXmSoZ.
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October 11, 2016