Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
January 18, 2017

Why Purpose Matters from the C-suite to the Shopping Aisle

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The world’s most innovative brands, from small businesses to multinational corporations, are using purpose to not only guide long-term business strategy and create emotionally engaging ad campaigns, but also to foster employee and customer support, distinguish themselves as a force for good and increase the bottom line. As more companies find and promote their purpose, […]

The world’s most innovative brands, from small businesses to multinational corporations, are using purpose to not only guide long-term business strategy and create emotionally engaging ad campaigns, but also to foster employee and customer support, distinguish themselves as a force for good and increase the bottom line. As more companies find and promote their purpose, …

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January 17, 2017

How REI Launched And Built A Movement Far Larger Than The Brand Itself

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On November 27 in 2015, REI did the unthinkable. The nation’s largest consumer co-op and specialty outdoor retailer announced its plans to close its doors on Black Friday at all of the 143 retail locations, headquarters, and two distribution centers, and instead pay its 12,000 employees not to work, and to be outside. The rationale …

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December 29, 2016

The Top 10 in Purposeful Branding from 2016

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With just a few days until we enter a new year, let’s take stock of some of the most pivotal movements, initiatives and events that shaped our 2016 – Here’s to the top 10 in Purposeful Brands: 1. Ben and Jerry’s Endangered Pints Iconic ice cream brand has made climate change real for consumers – …

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November 22, 2016

#GivingTuesday: Why and How Your Brand Should Get Involved

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Now in its fifth year, #GivingTuesday is becoming as much of an institution as its surrounding seasonal shopping events – Black Friday and Cyber Monday – intended to kick off the charitable season, recognizing that many brands and consumers alike look to the end of the year for their giving efforts. Founded by 92nd Street …

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