Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
November 1, 2016

Disney Launches Smart Packaging — A First For The Toy Industry And Our Future

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With sustainability becoming the norm across almost every product category and industry, packaging sits squarely in the cross-hairs of companies working to be more responsible and accountable for our planet’s future. As much as one third of all waste in the U.S. comes from packaging and only 30% of that is recycled. This problem is […]

With sustainability becoming the norm across almost every product category and industry, packaging sits squarely in the cross-hairs of companies working to be more responsible and accountable for our planet’s future. As much as one third of all waste in the U.S. comes from packaging and only 30% of that is recycled. This problem is …

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October 4, 2016

How Purposeful Brands Unite To Scale Growth and Impact

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As businesses everywhere confront the realities of doing business in the twenty-first century, there is an increasing recognition of the need for shared value—a way of doing business that creates financial success in harmony with societal benefits. Unfortunately as you know no doubt already know, businesses typically live in competition with one another and exist …

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September 28, 2016

Clinton vs Trump: The Contrasting Politics of Coherent and Dissonant Brands

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Over the last 48 hours much has been made of the stark contrast in performances at the first Presidential debate by the press, pundits and public across America and around the world. As one commentator aptly stated, watching the debates was like was witnessing two separate conversations taking place at the same time. Issues aside, …

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September 22, 2016

Master the Art of Telling and Selling a Story

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Webinar (free) by Sekou Andrews – Tuesday, September 27, 2016 With the proliferation of social media channels that give us so many ways to reach our audience and inspire them to share our content, we often overlook the essential ability to tell and sell a compelling story on our feet. Whether you’re a marketer pitching to …

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