Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
September 14, 2016

Earth Overshoot Day: How To Restore Our Planet Before It’s Too Late

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Are you familiar with Earth Overshoot Day? No, it’s not some sort of race between satellites put on by NASA or other global space agencies, it’s actually the day each year that marks when we’ve used up the Earth’s resources for that year. Think of it as the planet’s ecological and environmental budget, tied to […]

Are you familiar with Earth Overshoot Day? No, it’s not some sort of race between satellites put on by NASA or other global space agencies, it’s actually the day each year that marks when we’ve used up the Earth’s resources for that year. Think of it as the planet’s ecological and environmental budget, tied to …

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September 8, 2016

6 Steps Your Brand Must Take To Compete And Win The Purpose Race

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It’s no secret that businesses everywhere, both large and small, are increasingly showcasing their purpose to not only receive due credit for their good works, but to also position themselves as the more socially-conscious option amongst the competition and thus, hopefully, give themselves a competitive advantage in the process. And while that’s all well and …

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August 31, 2016

How Dove Empowered Women To Define Beauty For Themselves

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Everyday, women are bombarded with thousands of messages both explicit and implicit about how they look, and more often than not, how they can look better to presumably feel better. From the covers of celebrity tabloids, to “how-to” videos on YouTube, to a galaxy of social posts, and everywhere else in the media, it’s a …

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August 22, 2016

#TeamRefugee: How the Olympics Ensures Everyone Feels Part of One Human Family

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    Watching the Olympics over the past week, I’ve found myself caught between two allegiances—as a newly minted American I’ve been rooting for the stars and stripes while still pulling for my native Australia. But there’s another team that’s also very close to my heart, and that’s #TeamRefugee. Seeking a better life for herself …

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August 2, 2016

How the Sustainable Development Goals Accelerate Your Brand Relevance

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  Since their launch in September of 2015, the Sustainable Development Goals have excited both CSR and purpose-minded communities, while also serving as a matrix of narratives that can ensure brand relevance if delivered on correctly and honestly. To review, the Sustainable Development Goals (SDGs) are 17 goals outlined by the U.N. and address key …

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