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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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July 29, 2016

How to Define Your Brand Story for Maximum Growth

July 29, 2016 by Simon Mainwaring

Every company faces the challenge of defining their brands story. But how do you do it in a way that gives you the greatest growth opportunity?

Every company faces the challenge of defining their brands story. But how do you do it in a way that gives you the greatest growth opportunity?

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Filed Under: Brands, Values, Videos, We First Tagged With: #SimonOnBrand, Brand Story, Shared Values, VLOG

 
July 15, 2016

Trump, Brexit and the Dueling Narratives That Will Determine Our Future

July 15, 2016 by Simon Mainwaring

We are only halfway through 2016 and it has already become a year in which politics in the U.S. and United Kingdom has thrown serious doubt about what the future will look like. In the U.S. Presidential race, Senator Bernie Sanders and Donald Trump have represented in very different ways, an impatience with politics as …

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Filed Under: Government, Leadership Tagged With: branding, Future, leadership, sustainability

 
July 13, 2016

What Ben & Jerry’s Does Differently that Makes their Marketing so Successful

July 13, 2016 by Simon Mainwaring

I recently had the pleasure of attending the Sustainable Brands conference in San Diego and one of the panels featured Ben & Jerry’s Activism Manager, Christopher Miller, and Senior Global Marketing Manager, Jay Curley. In contrast to the majority of brand marketers who think in a very similar way when it comes to leveraging their …

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Filed Under: Community, Values Tagged With: branding, Brands, Community, Values

 
June 28, 2016

Listen Up! How to Make Marketing Meaningful to Your Customers

June 28, 2016 by Simon Mainwaring

The latest vlog on how and why you should increase the quality of your listening skills when attempting to make your marketing or business relevant to your customers or employees.

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Filed Under: Brands, Consumers Tagged With: Business, Community, Consumers, Marketing

 
June 17, 2016

How to Find Your Personal and Professional Purpose

June 17, 2016 by Simon Mainwaring

This weeks vlog is not only about finding your personal purpose but the steps and keys to finding your professional purpose as well. Let’s get into it!

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Filed Under: Videos Tagged With: purpose

 
June 9, 2016

Purpose as a Survival Strategy in a Shrinking Economy

June 9, 2016 by Simon Mainwaring

Video Many credible authorities are currently predicting that a downward market correction is fast approaching the global economy. As a result, we’re starting to see large companies prepare for the storm. The temptation is to quickly abandon purposeful efforts or investments and to double down on cost-cutting and other traditional recession basics. This talk will …

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Filed Under: Brands, Economy Tagged With: Brands, Business, Economy, purpose

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