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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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June 8, 2016

BLAB: Simon Mainwaring on Employee Advocacy

June 8, 2016 by Simon Mainwaring

Our latest Blab with Simon Mainwaring featured Simon discussing employee advocacy. Join us each month as Simon Mainwaring takes the hot seat to discuss real issues and challenges that purpose driven businesses face each day.

Our latest Blab with Simon Mainwaring featured Simon discussing employee advocacy. Join us each month as Simon Mainwaring takes the hot seat to discuss real issues and challenges that purpose driven businesses face each day.

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Filed Under: Videos Tagged With: Blab, Employee Advocacy

 
May 11, 2016

What Happens When the Voice of Your Brand is a Humanoid Robot?

May 11, 2016 by Simon Mainwaring

A powerful transfer of power is underway around us. It takes many forms from drones to driverless cars to robotics factories made freshly famous by Tesla. This rise in robotics is remaking both the supply chain and demand sides of business (see ‘Rise of the Robots’), but they will soon transform brand marketing just as …

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Filed Under: Brands, Innovation, Technology Tagged With: Brands, Future, Social media, Technology

 
May 2, 2016

The New Role of Sponsorship – Impact through Brand Collaboration and Values Alignment

May 2, 2016 by Simon Mainwaring

John Varvatos 13th Annual Stuart House Benefit While brands worldwide clamor for new opportunities to engage customers and consumers in meaningful ways, ensuring every expression is a discreet representation of your core values becomes paramount in today’s shifting consumer landscape, and, this is ever more imperative when evaluating sponsorship allocations and relationships. Now in its …

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Filed Under: Brands, Purpose Tagged With: Brands, Causes, Community, Social change

 
April 19, 2016

The New Role of Consumers in Building Your Brand

April 19, 2016 by Simon Mainwaring

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Filed Under: Media, Videos, We First Tagged With: Building Your Brand, Consumers, VLOG

 
April 18, 2016

A Model of Authentic Brand Contribution – John Varvatos and Stuart House

April 18, 2016 by Simon Mainwaring

As brands around the world recognize the benefits, and increasing necessity, of being a force for good in the world, the most critical consideration is to ensure that your actions, commitment and messaging come from a place of authenticity. The enduring partnership between John Varvatos and Stuart House is a model for meaningful impact achieved …

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Filed Under: Brands, Causes Tagged With: Brands, Causes, Community, leadership

 
April 14, 2016

How to Make a Big Decision About the Future of Your Brand

April 14, 2016 by Simon Mainwaring

In our work with brands, we constantly work with companies that are struggling to make the right decision about their future. And the reason its so hard, is it is hard to read the label from inside the jar. It’s hard to see yourself from the outside, how others perceive you and see the future …

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Filed Under: Purpose, Videos Tagged With: #SimonOnBrand, VLOGS

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