Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
March 22, 2016

How and Why Brands Now Live or Die By Association

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Strategically aligning with non-profit or for-profit partners has long-proven a successful way to break into new markets, access new consumers, or amplify and strengthen one’s own brand image. Today, we see industries and business models converging at ever-increasing speeds merging the lines between profit and purpose. Brand building by association, however, can have untended consequences […]

Strategically aligning with non-profit or for-profit partners has long-proven a successful way to break into new markets, access new consumers, or amplify and strengthen one’s own brand image. Today, we see industries and business models converging at ever-increasing speeds merging the lines between profit and purpose. Brand building by association, however, can have untended consequences …

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March 11, 2016

The Secrets to Engaging Millennial Employees and Consumers that only the Smartest Brands Know

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The marketing world is understandably enamored with Millennials, the generation born between the 1980’s and mid-2000’s. Their buying power and fluency with social media has made them critical to a brand’s bottom line and to leveraging today’s fast changing social technologies to amplify awareness, loyalty and sales. What few brands understand, however, is what makes …

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Inspire Your Customers to Share Your Brand Story and Build Your Business – Now!

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While many brands bemoan the fact that they now have to reach consumers across multiple social media channels, the wisest brands recognize this as an opportunity to inspire the people that buy their products to share their brand story and build their business. What these brands realize is that consumers want to work with brands …

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March 8, 2016

How charity: water is Remaking the Branding and Giving Experience

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Charity: water is not only synonymous will a deep and personal commitment to improving the lives of millions of people through access to clean water, but they are also highly respected as one of the most effective social storytellers in both the non-profit and for profit categories. Throughout their community outreach campaigns – from ‘Donating …

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February 23, 2016

The Number One Survival Tip For Brands: What You Make Is Who You Are

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As more and more brands are recognizing the benefits of joining the sustainability conversation happening around the world, a critical first step is to look inwardly at your products or services before sharing externally purpose-driven positioning and communications. At the core, what you sell or offer is the most the fundamental representation and expression of …

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