Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
April 11, 2016

The Elon Musk Leadership Model: 3 Key Steps To Building Radical Brand Evangelism

by

Last week, Elon Musk unveiled the much-anticipated Tesla Model 3, which is set for release in 2017 at a starting price of $35,000. Much has been written about the car itself, encompassing everything from its affordable price point to its standard autopilot feature. Yet perhaps the most impressive feature of the launch is not the […]

Last week, Elon Musk unveiled the much-anticipated Tesla Model 3, which is set for release in 2017 at a starting price of $35,000. Much has been written about the car itself, encompassing everything from its affordable price point to its standard autopilot feature. Yet perhaps the most impressive feature of the launch is not the …

Read More
 
March 22, 2016

How and Why Brands Now Live or Die By Association

by

Strategically aligning with non-profit or for-profit partners has long-proven a successful way to break into new markets, access new consumers, or amplify and strengthen one’s own brand image. Today, we see industries and business models converging at ever-increasing speeds merging the lines between profit and purpose. Brand building by association, however, can have untended consequences …

Read More
 
March 11, 2016

The Secrets to Engaging Millennial Employees and Consumers that only the Smartest Brands Know

by

The marketing world is understandably enamored with Millennials, the generation born between the 1980’s and mid-2000’s. Their buying power and fluency with social media has made them critical to a brand’s bottom line and to leveraging today’s fast changing social technologies to amplify awareness, loyalty and sales. What few brands understand, however, is what makes …

Read More
 

Inspire Your Customers to Share Your Brand Story and Build Your Business – Now!

by

While many brands bemoan the fact that they now have to reach consumers across multiple social media channels, the wisest brands recognize this as an opportunity to inspire the people that buy their products to share their brand story and build their business. What these brands realize is that consumers want to work with brands …

Read More
 
March 8, 2016

How charity: water is Remaking the Branding and Giving Experience

by

Charity: water is not only synonymous will a deep and personal commitment to improving the lives of millions of people through access to clean water, but they are also highly respected as one of the most effective social storytellers in both the non-profit and for profit categories. Throughout their community outreach campaigns – from ‘Donating …

Read More