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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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March 8, 2016

VLOG: How Purpose Helps You and Your Brand Survive in a Shrinking Economy

March 8, 2016 by Simon Mainwaring

We’re headed for an economic slowdown, so instead of shying away from cause marketing, your purpose can get you through the toughest economy. Check out our latest vlog below.  

We’re headed for an economic slowdown, so instead of shying away from cause marketing, your purpose can get you through the toughest economy. Check out our latest vlog below.  

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Filed Under: Future, Purpose Tagged With: purpose, VLOG

 
February 23, 2016

The Number One Survival Tip For Brands: What You Make Is Who You Are

February 23, 2016 by Simon Mainwaring

As more and more brands are recognizing the benefits of joining the sustainability conversation happening around the world, a critical first step is to look inwardly at your products or services before sharing externally purpose-driven positioning and communications. At the core, what you sell or offer is the most the fundamental representation and expression of …

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Filed Under: Brands, Sustainability Tagged With: Brands, Future, Social, sustainability

 
February 19, 2016

VLOG: 3 Shortcuts to Fast Track Your Relevance in Purpose Driven Marketing

February 19, 2016 by Simon Mainwaring

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Filed Under: Other

 
February 15, 2016

Two Warning Signs Hidden in the 2016 World Economic Forum Global Risks Report

February 15, 2016 by Simon Mainwaring

Anyone who follows the insights revealed at the World Economic Forum each year benefits from their annual Global Risk Report that distills complex information from around the globe into a simple color-coded chart that reveals the greatest threats to our planet in any given year. These risks I color coded into five groups: Economic, Environmental, …

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Filed Under: Purpose, Sustainability Tagged With: Community, Future, leadership, sustainability

 
February 12, 2016

VLOG: What Most Brands Miss When It Comes to Building Employee Engagement

February 12, 2016 by Simon Mainwaring

So few companies do everything they can to maximize employee engagement. What are 3 things you can quickly do to upscale employee engagement and culture?  

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Filed Under: Community, Videos, We First Tagged With: Company Culture, employee engagement

 
February 1, 2016

New Year, New Speaking Topics: Cultural Leadership, Brand Innovation, Customer and Consumer Engagement

February 1, 2016 by Simon Mainwaring

Each year ushers in new technology, new consumer expectations and new opportunities to share fresh thinking as a speaker. One of the great and often unseen benefits of speaking at so many events around the world is that you get to benefit from pattern recognition that is only possible because you are constantly hearing insights …

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Filed Under: Brands, Future Tagged With: leadership, Marketing, Millennials, purpose

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