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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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March 11, 2016

Inspire Your Customers to Share Your Brand Story and Build Your Business – Now!

March 11, 2016 by Simon Mainwaring

While many brands bemoan the fact that they now have to reach consumers across multiple social media channels, the wisest brands recognize this as an opportunity to inspire the people that buy their products to share their brand story and build their business. What these brands realize is that consumers want to work with brands […]

While many brands bemoan the fact that they now have to reach consumers across multiple social media channels, the wisest brands recognize this as an opportunity to inspire the people that buy their products to share their brand story and build their business. What these brands realize is that consumers want to work with brands …

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Filed Under: Brands, Leadership Tagged With: branding, Business, Community, Consumers

 
March 8, 2016

How charity: water is Remaking the Branding and Giving Experience

March 8, 2016 by Simon Mainwaring

Charity: water is not only synonymous will a deep and personal commitment to improving the lives of millions of people through access to clean water, but they are also highly respected as one of the most effective social storytellers in both the non-profit and for profit categories. Throughout their community outreach campaigns – from ‘Donating …

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Filed Under: Non-profits, Philanthropy, Purpose, Videos, We First Tagged With: charity water, Doing Good, Future, VR

 

VLOG: How Purpose Helps You and Your Brand Survive in a Shrinking Economy

March 8, 2016 by Simon Mainwaring

We’re headed for an economic slowdown, so instead of shying away from cause marketing, your purpose can get you through the toughest economy. Check out our latest vlog below.  

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Filed Under: Future, Purpose Tagged With: purpose, VLOG

 
February 23, 2016

The Number One Survival Tip For Brands: What You Make Is Who You Are

February 23, 2016 by Simon Mainwaring

As more and more brands are recognizing the benefits of joining the sustainability conversation happening around the world, a critical first step is to look inwardly at your products or services before sharing externally purpose-driven positioning and communications. At the core, what you sell or offer is the most the fundamental representation and expression of …

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Filed Under: Brands, Sustainability Tagged With: Brands, Future, Social, sustainability

 
February 19, 2016

VLOG: 3 Shortcuts to Fast Track Your Relevance in Purpose Driven Marketing

February 19, 2016 by Simon Mainwaring

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Filed Under: Other

 
February 15, 2016

Two Warning Signs Hidden in the 2016 World Economic Forum Global Risks Report

February 15, 2016 by Simon Mainwaring

Anyone who follows the insights revealed at the World Economic Forum each year benefits from their annual Global Risk Report that distills complex information from around the globe into a simple color-coded chart that reveals the greatest threats to our planet in any given year. These risks I color coded into five groups: Economic, Environmental, …

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Filed Under: Purpose, Sustainability Tagged With: Community, Future, leadership, sustainability

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