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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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February 12, 2016

VLOG: What Most Brands Miss When It Comes to Building Employee Engagement

February 12, 2016 by Simon Mainwaring

So few companies do everything they can to maximize employee engagement. What are 3 things you can quickly do to upscale employee engagement and culture?  

So few companies do everything they can to maximize employee engagement. What are 3 things you can quickly do to upscale employee engagement and culture?  

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Filed Under: Community, Videos, We First Tagged With: Company Culture, employee engagement

 
February 1, 2016

New Year, New Speaking Topics: Cultural Leadership, Brand Innovation, Customer and Consumer Engagement

February 1, 2016 by Simon Mainwaring

Each year ushers in new technology, new consumer expectations and new opportunities to share fresh thinking as a speaker. One of the great and often unseen benefits of speaking at so many events around the world is that you get to benefit from pattern recognition that is only possible because you are constantly hearing insights …

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Filed Under: Brands, Future Tagged With: leadership, Marketing, Millennials, purpose

 
January 28, 2016

VLOG: How to Get Closer to Your Customers in 2016

January 28, 2016 by Simon Mainwaring

“The more things change, the more they need to stay the same. You need to be very clear as to how you communicate your purpose to your customers” Simon Mainwaring

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Filed Under: Community, Leadership, Purpose Tagged With: customers, leadership, purpose

 
January 21, 2016

What Climate Change Means for Your Brand and Bottom Line

January 21, 2016 by Simon Mainwaring

It’s official. 2015 wasn’t just the hottest year on record. It left 2014 far behind according to NASA and NOAA that independently released figures this week. NASA reported that the earth was with a.13 degrees Celsius compared to an average annual variation normally measured in 100ths of a degree. NOAA saw an even greater rise …

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Filed Under: Future, Sustainability Tagged With: Brands, Community, Future, Values

 
January 20, 2016

3 Key Strategies for How Companies Engage Customers Around Brand Stories

January 20, 2016 by Simon Mainwaring

Social media has given consumers unprecedented power and connectivity, transforming the role they can play in amplifying a brand’s story. Once a brand acknowledges this power, the strategies it needs to adopt to engage customers become readily apparent. One of the most important strategies is for brand’s to make customers the hero of the story, …

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Filed Under: Brands, Consumers Tagged With: Brands, Consumers, Online communities, Social

 
January 14, 2016

4 Steps to Becoming A Community Leader And Positively Shaping Culture

January 14, 2016 by Simon Mainwaring

How do brands build or maintain a leadership position within their customer community? How do brands consistently engage and inspire audiences? What can brands do to shape culture, shift behavior and ultimately contribute to bettering our world? The domain of inspired activism is no longer restricted to non-profits and NGO’s, but has moved into the …

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Filed Under: Community, Leadership Tagged With: Brands, Community, leadership, Social

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