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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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November 5, 2024

Australia’s Outland Denim Harnesses the Fashion Industry to Uplift Humanity

November 5, 2024 by Simon Mainwaring

What’s one item in your wardrobe you’re likely to keep over the long haul? One item that most people have at least one of, regardless of socioeconomics and geography?  For hundreds of years, merchants have been making tough canvas, twill, and denim trousers for sailors, farmers, and other laborers—and making those pants to endure the […]

What’s one item in your wardrobe you’re likely to keep over the long haul? One item that most people have at least one of, regardless of socioeconomics and geography?  For hundreds of years, merchants have been making tough canvas, twill, and denim trousers for sailors, farmers, and other laborers—and making those pants to endure the …

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October 22, 2024

Deoleo: The World’s # 1 Olive Oil Company Drives Sustainability With Supply Chain Partners

October 22, 2024 by Simon Mainwaring

There are three significant tensions in the global olive oil industry, all interrelated. The first is traditional versus sustainable farming techniques, where a great deal of education and workshopping has become essential to support farmers’ progress. The next is the ratio of price to yield – closely tied to supply and demand – where some …

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October 8, 2024

Branch Basics’ Co-Founder Says “Sometimes, Your Biggest Challenge Is Your Greatest Opportunity”

October 8, 2024 by Simon Mainwaring

Growing up, Marilee Nelson intended to be a doctor. She certainly never expected to be selling cleaning products of any kind. “And I really don’t even think of it like that,” she says. “I just feel like our products are a platform for our mission. But, I had two unexpected catastrophic instances in my life …

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September 23, 2024

Bank On Impact: Amalgamated Enters Its Second Centennial Of Service

September 23, 2024 by Simon Mainwaring

One hundred and one years ago when Amalgamated Bank was launched in New York City, its founders would not have been surprised to learn their brainchild would eventually be run by an Ethiopian-American woman: The bank has deep roots in progressive politics, workers’ and immigrants’ rights, and feminist ideology. No surprise then to find President and CEO Priscilla …

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September 9, 2024

Land O’Lakes, Respecting The Past & Rooted In The Future

September 9, 2024 by Simon Mainwaring

This latest chapter into Land O’Lakes expansive history begins when career marketing expert Heather Malenshek joined the Twin Cities-based Land O’Lakes team as Senior Vice President and Chief Marketing Officer “in the middle of COVID. So, fun times.” One thing Malenshek has championed from the beginning is that Land O’Lakes is more than your favorite …

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August 26, 2024

CPG Repurpose Puts Plants Over Plastic

August 26, 2024 by Simon Mainwaring

Here are three not-so-fun facts that seriously concern anyone paying attention to the many crises caused by our culture of overconsumption: Now: What’s one thing that all three of those highly troubling truths have in common? If you guessed waste, you’re right on the money — and if you guessed wasted single use products, you …

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