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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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May 28, 2024

FedUp Foods: A Full Cup Of Blue Ocean Opportunity & Impact

May 28, 2024 by Simon Mainwaring

When David Gray joined the Board of FedUp Foods, PBC in 2019, the company’s purpose was already alive and well, but operating, as he puts it, on a “subconscious” level. When Gray became CEO in 2023, he set out to prioritize the importance of “putting together an employee value proposition within that [purpose], tying it to who we […]

When David Gray joined the Board of FedUp Foods, PBC in 2019, the company’s purpose was already alive and well, but operating, as he puts it, on a “subconscious” level. When Gray became CEO in 2023, he set out to prioritize the importance of “putting together an employee value proposition within that purpose, tying it to who we …

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April 22, 2024

Fashion Workwear Brand Argent Helps Women Everywhere Achieve Their Ambitions

April 22, 2024 by Simon Mainwaring

Ninety-nine percent of the partnership opportunities that nine-year-old women’s fashion workwear brand Argent considers never get a yes. “We’ve been really, really intentional with our collaborations,” says CEO and founder Sali Christeson. Argent sells a functional lineup of trousers, blazers, dress tops, outerwear, and other fashion for working women through an online shop and some brick-and-mortar stores. Argent …

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April 8, 2024

How Richard Sandoval Hospitality Puts The ‘Bee’ In Sustainability

April 8, 2024 by Simon Mainwaring

Tennis was Richard Sandoval’s first love. He played professionally on the satellite circuit for several years after college, including against the likes of Sampras and Agassi. Eventually, though, he realized he “had to find a career because I was not going to make money on the circuit,” Sandoval recounts. “I either had to go teach tennis …

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March 29, 2024

Vivobarefoot Walks The Line Between Ultramodern & Ancient Wisdom

March 29, 2024 by Simon Mainwaring

More than 24 billion pairs of shoes are produced each year, with up to 95 percent likely to end up in landfill — often within just 12 months of purchase. Vivobarefoot is putting its foot down to stop that kind of waste. Founded in 2012 by eco-conscious shoe pioneer, Galahad Clark, and his cousin and childhood best friend, Asher …

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March 12, 2024

How Traditional Medicinals Blends Ancient Herbal Knowledge With Modern Science And World-Class Sustainability

March 12, 2024 by Simon Mainwaring

In partnership with its suppliers, the Sebastopol, California-based organic tea company, Traditional Medicinals® (TM), recently conducted an impact assessment of its supply chain following the Natural Capital Protocol (NCP). The NCP is a decision-making framework that enables organizations to identify, measure, and value their direct and indirect impacts and dependencies on natural resources. Says TM’s …

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February 26, 2024

At Konscious Foods, It’s All Good (& Disruptive)—In Every Way

February 26, 2024 by Simon Mainwaring

As a younger man, Yves Potvin found himself cycling across North America, from Montreal to Vancouver. He intended to work in architectural design. “I didn’t find my place there,” says Potvin. Potvin describes himself as receptive to messages from the universe, a lot like a radio with a fine-tune dial. “So, when a friend said, …

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