Posts

December 22, 2015

COP21 and the Power of Narrative to Address Climate Change

December 22, 2015 by Simon Mainwaring

The climate change agreement reached in Paris this month has been met with a predictable blend of celebration and criticism from both sides of the debate. In fairness to critics the terms of the agreement are yet to be finalized and must overcome significant domestic obstacles among the signatories in terms of ratcheting down pollution. […]

December 17, 2015

“Doing Good” As A Profitable Business Driver

December 17, 2015 by Simon Mainwaring

Peter Hinssen interviews Simon Mainwaring Peter Hinssen: Peter Drucker once said “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” Especially today – now that customers are so empowered, so vocal – marketing …

December 15, 2015

How Brands Create Conversations that Shift Culture and Better Our World

December 15, 2015 by Simon Mainwaring

In a marketplace where consumers are overwhelmed with messages from peers and the private sector, the search for novel ways of engagement have become overextended; brands grounded in social purpose have a unique opportunity to leverage a higher order conversation with their community. By conversation, we mean the proprietary point of view your brand can …

December 10, 2015

VLOG: How Language Can Help Evolves Your Business Model

December 10, 2015 by Simon Mainwaring

Another week, another vlog. This week it’s all about how to use language persuasively in a way that defines your business and core values. We need to make sure though that our language in time evolves with our business models so that we can relate to our clients and the marketplace at large as effectively …