Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Posts

 
July 1, 2014

Yes, Consumers Actually Care and Purpose Pays Off

by

These days many companies are making efforts to put mindful and sustainable business practices into action. Yet despite daily stories of consumer activism, many still ask the important question: Does caring convert into action when it comes down to a buying decision? New data from Google and Nielsen find that the answer is yes, and […]

These days many companies are making efforts to put mindful and sustainable business practices into action. Yet despite daily stories of consumer activism, many still ask the important question: Does caring convert into action when it comes down to a buying decision? New data from Google and Nielsen find that the answer is yes, and …

Read More
 
June 27, 2014

Why Restraint Was The Key To GoPro’s Success

by

The IPO of GoPro this week was an enormous success with the share price jumping 36 percent from its 24-dollar début. This is yet another successful milestone for a company that has gone from strength to strength under the guidance of its self-made billionaire founder, but while many point towards the brand’s over-the-top videos as the …

Read More
 
June 20, 2014

21st Century Leadership: 3 Master Strokes by Elon Musk

by

When Elon Musk announced last week that he would open source Tesla’s valuable intellectual property he commanded great attention across the auto industry and the private sector. Not only did he do something profoundly counterintuitive in terms of the traditional self-serving interests of a company discharging its fiduciary duty to shareholders, but he also demonstrated a …

Read More
 
June 13, 2014

Insights from Coca-Cola: Listen and Let Your Customer Be the Star of the Story

by

As the Global Marketing Director for Sustainability Strategy and Communication at The Coca-Cola Company, Javier Rodriguez Merino’s role is to share how Coca-Cola helps communities around the world and all the new ways it’s driving sustainable innovation. He’s also one of our stellar 2014 speakers at our 3rd annual Brand Leadership Summit, Oct 7-8 in …

Read More
 
June 4, 2014

Unilever, Coca-Cola, and Facebook to speak at the 2014 Brand Leadership Summit

by

Connected customers now expect greater responsibility from brands and are willing to reward them for it. As such, the opportunity for leading brands is nothing short of building their reputation and sales by literally stepping up to lead cultural conversations and drive positive impact through their good work. That’s why we’ve chosen ‘Brands shaping culture’ …

Read More
 
May 28, 2014

How Target Built a Brand Story That Benefits Employees, Customers, and Community

by

Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global CSR Study found that only 6% of global consumers believe corporations have no responsibility towards social or environmental issues. At the same time there is …

Read More