Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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June 20, 2014

21st Century Leadership: 3 Master Strokes by Elon Musk

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When Elon Musk announced last week that he would open source Tesla’s valuable intellectual property he commanded great attention across the auto industry and the private sector. Not only did he do something profoundly counterintuitive in terms of the traditional self-serving interests of a company discharging its fiduciary duty to shareholders, but he also demonstrated a […]

When Elon Musk announced last week that he would open source Tesla’s valuable intellectual property he commanded great attention across the auto industry and the private sector. Not only did he do something profoundly counterintuitive in terms of the traditional self-serving interests of a company discharging its fiduciary duty to shareholders, but he also demonstrated a …

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June 13, 2014

Insights from Coca-Cola: Listen and Let Your Customer Be the Star of the Story

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As the Global Marketing Director for Sustainability Strategy and Communication at The Coca-Cola Company, Javier Rodriguez Merino’s role is to share how Coca-Cola helps communities around the world and all the new ways it’s driving sustainable innovation. He’s also one of our stellar 2014 speakers at our 3rd annual Brand Leadership Summit, Oct 7-8 in …

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June 4, 2014

Unilever, Coca-Cola, and Facebook to speak at the 2014 Brand Leadership Summit

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Connected customers now expect greater responsibility from brands and are willing to reward them for it. As such, the opportunity for leading brands is nothing short of building their reputation and sales by literally stepping up to lead cultural conversations and drive positive impact through their good work. That’s why we’ve chosen ‘Brands shaping culture’ …

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May 28, 2014

How Target Built a Brand Story That Benefits Employees, Customers, and Community

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Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global CSR Study found that only 6% of global consumers believe corporations have no responsibility towards social or environmental issues. At the same time there is …

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May 13, 2014

How Social Media Can Kill Your Brand and Three Ways To Avoid It

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It’s common knowledge today that brands now operate in a consumer activist marketplace where their ability to dialogue with brands and each other is shaping brand behavior. Brands are responding because it is far better to avoid or mitigate negative publicity than try to weather out the storm as most recently discovered by the CEOs …

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April 30, 2014

How Autism Awareness Brings Out the Best in Big Brands

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One of the most powerful forces reshaping the cultural, marketing, and technology landscape is collaboration. Whether it’s citizens uniting around world to demand an end to political injustices, consumers rallying around causes they care about to demand greater social responsibility from brands, or people connecting their ideas to make new products possible through crowdsourcing platforms, …

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